What is advertising technology?
TV advertising, radio advertising spots, telemarketing and electronic billboards are considered quite low-tech forms of advertising compared to today's Internet advertising technology. Since advertising technology has become more advanced, it has also become more adapted and virtually any target market is achievable on the Internet. Search engine optimization helps to ensure that the advertised product or services web can easily locate on its target market through search engines such as Google. SEO techniques include the website of the website frequently and prominently the location of related keywords, so the required demographic group will be directed to the web if they use these keywords in the search engine.
Link exchanges are another important part of SEO advertising technology. The form of cooperative advertising, links of links occur whenweb pages with related content and similar demographic agrees to advertise each other's websiteITV by the link of URL or advertising banner. The more websites are connected, the more it is considered to be relevant search engines like Google, and higher IT place in the search ranking.
More and more expensive forms of marketing on the Internet include some of the oldest forms of advertising technology: advertising banners and Direct Mail. Ad banners contain an advertising product or services in the form of a banner, usually at the top of the site. They encourage the audience to click on a banner that will direct the audience to a product or service website. Direct Mail or "Opt-In Email" is simply an advertisement sent in the volume form by e-mail. If the recipient voluntarily did not give his e -mail address to the sender or agreed to the cause of the mail, then the disadvantages are "spam".
Spyware is another type of advertising technology on the Internet that is more hidden and potentially harmful to the computer.By clicking on an unknown link or downloading unknown software on the Internet, you can activate spyware that collects personal data such as the user's location, and then presents ads related to this information. Social networking sites use a similar strategy by encouraging users to indicate their age, gender, interests, etc. and then target it to ads adapted to these specific demographic data.