How Do I Create a PEST Analysis for an Airline?
PEST analysis refers to the analysis of the macro environment. The macro environment is also called the general environment, which refers to all macro factors that affect industries and enterprises. Analyze the macro-environmental factors. Different industries and enterprises will have different specific contents according to their own characteristics and business needs. However, they generally deal with political, economic, social, and technological issues. Four major types of external environmental factors affecting the company are analyzed. Simply put, it is called PEST analysis.
PEST analysis model
- PEST analysis refers to the analysis of the macro environment. The macro environment is also called the general environment, which refers to all macro factors that affect industries and enterprises. Analyze the macro-environmental factors. Different industries and enterprises will have different specific contents according to their own characteristics and business needs. However, they generally deal with political, economic, social, and technological issues. Four major types of external environmental factors affecting the company are analyzed. Simply put, call it
- Sometimes, extended deformation forms of PEST analysis are also used, such as
- PEST analysis is relatively simple and can pass
PEST analysis model health products
- The so-called "PEST" analysis of the health product industry refers to the analysis of political, economic, social, and technical factors to determine the impact of changes in these factors on the strategic management process of the health product industry.
- 1. From the perspective of politics and law, the change of competent government departments has also brought new changes in the health care product industry.
- Health product standards and regulations are missing and contradictory. For example, the "Food Additive Use Standards" (GB2760-1996) formulated by the Ministry of Health of China stipulates that hydrogen peroxide (hydrogen peroxide) is not allowed in foods, but some production regulations have health food Standard for hydrogen peroxide residues. Due to the lack of relevant industry management and national standards, the health care products industry is currently facing serious counterfeit and shoddy products, false advertisements, and falsely high prices. Companies that promote their products under existing regulations can easily violate them. Regulations state that health foods cannot promote therapeutic effects. On the other hand, Chinese herbal medicines used in health foods have therapeutic effects in the pharmacopoeia. However, it cannot be promoted as soon as it is used in health foods. It seems that the therapeutic effect is completely lost.
- On March 7, 2003, the State Council announced the institutional reform plan and decided to establish the State Food and Drug Administration. Health products originally under the management of the Ministry of Health were placed under sDA management. Since June 1, 2003, the Ministry of Health has stopped accepting health products. On January 10 of the same year, the State Food and Drug Administration completed the transfer and officially launched the examination and approval of health products. Affected by the atypical pneumonia and the transfer of departments, when the annual approval of health products was suspended for half a year. In the long run, the State Food and Drug Administration has taken over the management responsibilities of the health care product industry, which will help make the health care product industry more standardized and healthy.
- 2. From an economic perspective, market competition is becoming increasingly fierce and multinational companies have become industry leaders
- Health care product market In the past 2 years, foreign multinational companies have been seldom involved. The market is firmly occupied by local health care products companies. When the health care product industry fell into a low tide in 2003, Amway in the United States emerged with a unique sales model and realized Amazing annual sales of 300 million yuan, although Amway's marketing model is quite controversial. However, it cannot be denied that as the pace of multinational health care products companies enters China, the domestic health care industry is facing greater market competition pressure. Coupled with the competition in the domestic industry, the marketing model has also changed further.
- First, the product began to polarize. Since 2003, because of the increasingly fierce competition, health care products have shown a clear polarizing trend: products with functional requirements as the mainstay, multi-use treatments, and purchase promotions to stimulate consumers to buy, the prices of such products are getting higher and higher; Nutritional supplements are functional foods or tonics that are appealing, and the prices are getting lower and lower, and there is a tendency to become daily necessities and health products. Second, channel segmentation and direct sales increased. Due to the pressure of high traditional channel costs and increasing competition, health care product manufacturers are actively exploring channel diversification, traditional drug store + supermarket sales channels are rapidly diversifying, health care chain specialty stores, factory outlets, store-in-stores, MLM, telephone Various channels such as sales, conference sales, exhibition sales, and online sales are accelerating. Affected by the diversification of channels, the proportion of direct sales in sales of health products has been increasing. Taking the Shanghai market as an example, a large part of sales of functional foods that advertise and enter regular channels also rely on direct sales. Third, the way of communication is becoming increasingly direct. Due to the weakening of traditional media and the increasing price, the method of health product manufacturers' dissemination of product information is becoming increasingly flat. Directly grasping consumer information and regularly distributing to regular consumer groups has become one of the important means of dissemination.
- 3. From a social point of view, the health care product market is volatile but has a good momentum of development
- Beginning in 2000, the health product industry has experienced negative events in a row. The media has been reporting a series of negative reports, causing the health product industry to fall into a "trust crisis" again, which has led to the collapse of many health product companies, and the health product quickly fell from its peak to a low one. Sales of the health products industry continued to decline in 2001 and 2002. However, after March 2003, sales rebounded, and the sales of the health care products industry rose sharply in the short term, and the health care products industry began to recover. In 2003, the sales of health products nationwide increased by about 50 compared with 2002, and annual sales reached 3 billion yuan.
- Changes in social life have contributed to the strong momentum of the health care industry. First of all, the Engel coefficients of China s urban and rural areas are 52.9% and 56.8%, respectively. They are in a transitional stage from moderate to moderate, and some large and medium-sized cities and regions on the southeast coast have reached the level of middle-income countries. People s consumption and health concepts have become larger. Changes promote the rapid growth of urban and rural health products consumption at a rate of 15% to 3% per year. Secondly, the change of people's lifestyle is an important foundation for the development of the health care products industry. As social competition intensifies, the pace of life and work continues to accelerate, which has brought a huge impact on people's physical and psychological functions, and the population in a sub-healthy state has continued to expand.
- In order to avoid various adverse effects brought by unhealthy, people turn to health products, so that the development and production of health products become "hot spots" in economic life. Third, the multi-level social life needs provide a broad space for the development of the health care products industry. In addition to middle-aged people under the dual pressure of family and career, the elderly and young people are the main force of health products consumption.
- 4. From a technical point of view, new changes have taken place in the research and development, production and sales of the health care products industry.
- The WTO has brought world-class competitors to China's health care products companies. Facing increasing market competition, all Chinese companies engaged in the production of health care products should soberly realize that the core of future health care product competition will be scientific and technological content. Technology investment is imminent. In particular, companies that already have certain economic strength should pay more attention to basic research on the application of health products, and strive to improve the technological content and quality level of new products, so that health products companies transition to high-tech enterprises, and high-tech products have become mainstream.
- Only health care products companies are constantly updating their technology and improving their technological content, and have developed a third-generation health care product with good results, high quality, and characteristics, which has enabled the products to emerge from low-level price wars and advertising wars and shift to high-level technology wars. Only after the "life", can we create a world brand of health care products in China and have the ability to enter the international market. The development of electronic information technology has also made e-commerce an important sales channel. All sellers have seized the advantageous weapons of e-commerce, developed sales websites, broadened the sales area, and enriched product types. After all, the trial sales of TV shopping alone involve a limited number of consumers. By investing in equipment and funds and opening a shopping website to develop more consumer groups, you can also use the advanced technology of the Internet to further promote the product, as well as advanced sales concepts that allow consumers to try before buying and be satisfied with everything they buy. .
- All these provide the technical foundation for the development and expansion of the health care industry.
- While the health care product industry has achieved rapid development, it has also exposed many problems. These problems have severely jeopardized the development of the industry and have reached the point where they need to be taken seriously and urgently addressed.
- 1. Management system is backward
- The management system belongs to the political and legal environment and has a strategic impact on the development of the health care industry. Although our health care product management system is changing, there are still three major issues.
- First, administrative legislation is lagging. At present, there is no unified administrative centralized management department in the health care product industry, and health, medicine, industry and commerce departments have their own policies. They have not yet formulated an operable industry standard and standardized unified testing methods, review procedures and management methods. Some illegal operators have adopted the strategy of "brushing the ball" to enter the health care product market. Some manufacturers that do not have the production conditions have been stimulated by the higher profits of the industry to start production or switch to health care products. This has led to the proliferation of fake and shoddy products An important reason.
- The second is the absence of industry management. In the past, the Ministry of Agriculture was responsible for planting, the Ministry of Light Industry was responsible for processing, and the Ministry of Internal Trade was responsible for sales. After 200 years of institutional reform, the Ministry of Agriculture is still responsible for planting. The State Food and Drug Administration has focused on the approval of health foods. The Ministry of Health has mainly inspected the catering industry. The Ministry of Light Industry and the Ministry of Internal Trade were established after the cancellation. The Ministry of Commerce, as well as the General Administration of Quality Supervision, Administration of Industry and Commerce, Customs, Public Security and other departments have also been involved in food management, but the departments that can truly comprehensively manage food processing have never appeared as independent agencies. Long regulation is tantamount to no regulation. Under this backward management system, there have been many phenomena that not only endanger the development of the industry, but more importantly, harm people's health. In particular, because of the fragmentation and long supervision, the illegal actions of many health care product manufacturers have not been effectively stopped, and some harmful counterfeit and inferior health care products have flowed into the market, seriously jeopardizing people's health.
- Third, the production standards of health products are low, lack of unified standards, and chaotic management. Another problem of the chaotic health product market is the low threshold of the healthcare product industry, coupled with the low requirements of the production process, and the lack of a rigorous quality control system. Some health products have not undergone rigorous clinical verification, coupled with relatively simple approval, and the market is rapidly expanding, causing a large number of non-specialized enterprises to flood into the health product industry. There are GMP standards for pharmaceutical production and GS standards for pharmaceutical operations, but there is no unified standard for the production and operation of health products, which will become an obstacle for China's health products to enter the international market.
- 2. Businesses pursue short-term benefits
- Since the health products are directly used in the human body to satisfy and coordinate the physiological functions of the human body, its quality is directly related to human health. Therefore, compared with other enterprises, health products companies have to bear higher social obligations. In China, it is not uncommon for companies to pursue short-term interests in various industries, but it is particularly typical in the health care product industry. Some people in the industry have even questioned: "In China, which product has you seen for two years and can make money in the third year?" The short-term behavior of enterprises indicates the short-sightedness of their own economic and technological variables, less product innovation, serious similarities, deceiving consumers with false advertisements, and illegal behaviors by health care companies. The reasons for the above-mentioned problems are mainly that enterprises ignore the legal provisions and seek to profit from short-term profits.
- Another important reason for the sluggish health care product market in China is that manufacturers are speculating on speculation. After seeing the profitability of health products, many manufacturers entered the field of health products without much preparation. This inherently inadequate basis made it impossible for them to follow the normal course of operation, but to embark on speculation. Way. Its speculation mainly includes: product speculation with immature or problematic products, price speculation with ridiculously high prices, channel speculation with high rebates, promotion speculation with unfulfillable promises or false cases, and some Even brand speculation with brand extension.
- 3. Consumers' perception of consumption is wrong
- As a social and cultural environment factor, consumer groups also have certain variables in the development of the health care industry.
- As we all know, the medicine of the motherland is "homologous to food." The folk proverb says: Medicine is not as good as food. That is, using food to treat disease and food therapy as the first, knowing that the offense is treated by food, food therapy does not heal, but it is the medicine of the future. Because the raw materials used in health food and health medicine are intersected (the Ministry of Health has promulgated more than 8 kinds of edible and medicinal items, such as jujube, lily, yam, mountain plant, etc.), their functions are often related to Regulating the function of the human body is related, so the essential difference between health food and health medicine is not obvious.
- At present, consumers have many misunderstandings in purchasing health products. There are a lot of good things that cause poisoning, such as fat-soluble vitamins A, DE, K, etc. will be accumulated in the body without exhaustion and produce toxic side effects; there are Zhang Guanli Dai, using unnatural behavior to hinder the normal operation of the body; Not only is not beneficial to the mother, but also harmful to the fetus and so on. In particular, some diet-saving diet pills have obvious side effects, and many people pay a very heavy price for this (such incidents can often be reported). In addition, over the years, the entire society has focused on economic benefits as the main goal. Some companies intentionally or unintentionally confuse or distort the general principles of medical technology and management science, which has led to the formation of some wrong consumer ideas in people's hearts. To form a healthy and rational health product consumer market, these concepts must gradually change in the future.
- Through the anatomy of the above problem, we also need to explore the idea of solving the problem from the perspective of market development and on the basis of PEST analysis.
- 1. Adopt legislation and revise existing laws to reform the management system of the health care industry
- The competition in a market economy is superficially a competition between economic themes, but in essence it is a competition of enterprise systems. The government should create and maintain a fair and orderly good environment that is conducive to corporate competition, and regulate corporate behavior with systems and laws. With China's economic progress and increasing public health awareness, it has become possible to promote a huge demand for health foods. Therefore, China's health care product industry must have greater growth, and the overall quality of the entire industry needs to be further improved. We must attach importance to the formulation of market rules and create good conditions for the development of the industry.
- First, further improve the Food Sanitation Law and the Food Safety Law. The name of the "Food Sanitation Law" should be changed to "Food Safety and Sanitation Law", which means that not only compliance with hygiene standards is required, but also safety standards. The current "Food Safety Law" issued in 199 has a disconnection between the responsibilities of law enforcement entities and the actual situation, the scope of adjustment is too narrow, the content is too weak to adapt to the new situation to solve new problems, the legal liability regulations are not tightly connected, the content is not complete, supervision Issues such as the lack of accountability mechanisms for organs and their staff need to be revised.
- Secondly, the relevant provisions of the Measures for the Administration of Health Products shall be revised and improved as soon as possible. First, we must further clarify the definition of health products. A market survey shows that more than 87% of consumers cannot correctly distinguish between health supplements, foods and Chinese herbal medicines. Therefore, the connotation and extension of health products should be clearly defined in the Measures. Secondly, it is necessary to specifically increase the provisions in the Measures to manage commissioned processing and remote operations. The survey shows that more than 33% of the companies do not yet have their own production conditions and must entrust pharmaceutical companies to process health products. However, there are no relevant provisions in the current Measures, and production specifications for commissioned processing should be formulated on a scientific basis and corresponding provisions should be added.
- Third, further establish the core guiding position of the Ministry of Health for the health food market. In addition to the strict examination and approval process for health foods, the Ministry of Health should also establish an examination and approval system for the production conditions of health foods, while focusing on market rectification. Large-scale market spot checks should be carried out across the country to promote high-quality products, crack down on counterfeits, and effectively protect the interests of consumers, creating a better external environment for the development of the health food industry.
- 2. Improve law enforcement agencies to enforce law strictly and improve the level of law enforcement
- First, establish a unified and powerful law enforcement agency. Establish a unified and powerful law enforcement agency through legislation, carry out unified inspection and quarantine according to the authorization of the law or the entrustment of law enforcement agencies, conduct centralized and unified supervision and inspection of all links from food production to distribution to market sales, improving work efficiency and services Level.
- Second, strengthen law enforcement inspections of national standards for health care quality
- The state should introduce relevant quality standards and regulations as soon as possible. For the health care product market, no matter in terms of relevant policies and regulations or actual market operation, there is still a certain gap between China and other countries such as Europe and the United States.
- The relative lag in the construction of laws and regulations on product quality has directly affected the healthy development of the health care products industry. The threshold for production license of the health care products industry should be raised, and the certification mechanism should be adopted, and the quality of health care products should be determined by specialized agencies.
- Third, reasonably determine the price of health products. Now that China has entered the era of universal health care, people's income levels are still very high, and they cannot afford excessively high prices for health care products. This requires various health care product companies to adapt to changes in the market. Price strategy knocks on the door of millions of households.
- 3. Update health care product management concepts and innovative health care product management methods
- Health products business must start with rigorous market research. The reason why there are so many medical insurance advertisements is to smash TV on the TV impassionedly. In addition to the normal instinctual propaganda needs, the more important is that the role model (the success of the Biaowang effect and Harbin medicine) is too strong. Let them always have illusions. However, the gradual standardization of the medical insurance market and the maturity of consumer awareness have led to the lack of a market for advertising to conquer consumers. Medical insurance marketing is bound to return to the era of reason. Therefore, for most health care products companies, the most urgent task at present is to rectify their business ideas, transform speculative management into scientific management, and practice their internal skills in order to embark on a healthy development path.
- 4. Establish a correct health product consumption concept
- Governments and enterprises must effectively bear their own obligations to help consumers establish a scientific outlook on nutrition and consumption. Only those inharmonious phenomena that currently exist in the health care product market will gradually improve during development. One can basically meet the people's physical health. The needed sunrise industry will also develop rapidly.
- 5. Expand science and technology investment and improve market competitiveness
- How to strengthen and expand the health care product industry, the focus is on five aspects-price competition, brand competition, service level competition, quality competition, and talent competition. And these all depend on whether the application of science and technology is in place. The current health care industry must not only strengthen the investment and research of soft science based on medical science and technology, but also increase the investment and construction of hard science to ensure the scientific management and development of health food.
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PEST analysis model building decoration
- In recent years, with the reform of government functions, China s accession to the World Trade Organization has further increased its requirements for full openness and integration with the international market, and it has put forward higher requirements for the reformed architectural design units. At the same time that the architectural design enterprise has undergone changes in its own system, the external environment has also undergone tremendous changes. Under this situation, it is very necessary for the architectural decoration design unit to analyze its internal and external environment to choose a development strategy suitable for itself and organize its implementation. Very timely.
- PEST (Political, Economic, Social, Technological) analysis model is an effective method for environmental analysis.It provides an idea for the sustainable development of our architectural decoration design enterprises.It uses political, economic, social and technical aspects Several influencing factors are summarized and listed to help the industry or organization analyze and summarize the relatively critical and important influencing factors to establish the ultimate strategic goal.
- I. Political factors
- 1. Industry management policies are improving
- Among the policy factors, the government's macro management policy on the architectural design industry undoubtedly plays an important role directly. During the "Ninth Five-Year Plan" period, China's survey and design industry carried out in-depth reforms and explorations from the three aspects of the unit's production and operation system, property rights structure, and internal mechanisms, and introduced a series of laws and regulations. Laws and regulations in bidding and other aspects can be implemented.
- At the beginning of 2001, the Ministry of Construction specifically issued the "Opinions on Strengthening the Management of the Building Decoration Design Market" (Jian Jian [200l] No. 9) on the management of the building decoration market. This document is targeted at current problems in the building decoration design industry. The corresponding policies have been formulated in this area, which will greatly promote the orderly competition in the architectural decoration design market. In the long run, the improvement of the qualification management, bidding and bidding systems, project supervision, and engineering accident investigation in the architectural design industry will play an important role in the development of the industry.
- 2. Opportunities after joining WT0
- China's entry into the WTO will undoubtedly bring more opportunities to China's architectural decoration design industry. First of all, after the entry into the WTO, the Chinese market will gradually become an open, equal, competitive and transparent market, and there will be more domestic and foreign competitors. To conduct fair and equal competition in the Chinese market, the rules for participating in market competition will gradually become internationally accepted rules, which will help regular units to participate in competition. Second, as the market opens, it will prompt industry leaders and practitioners to further update their concepts. Through cooperation and exchange learning, learn about the advanced management methods and operation methods of foreign firms in order to improve professional and service levels and strengthen their own competitiveness. On the other hand, after joining the WTO, although according to some basic principles and clauses in the existing WTO agreements, China can adopt a "gradual liberalization" policy to protect the interests of its own country, but this protection period is limited As China's architectural decoration design market is basically developed under relatively closed conditions, in terms of market subject behavior, service standards, institutional organization forms, industry rules and professional ethics, as well as government management systems, industry self-discipline and other aspects There is still a considerable gap with foreign counterparts. According to relevant data, there are 12,000 survey and design units in China with an annual turnover of 36 billion yuan, equivalent to 4.35 billion U.S. dollars, and one of the world's No. 1 Begote Engineering Company. The annual turnover is 11.2 billion U.S. dollars, and the competitive situation is quite severe. We must seize the period when China's architectural design market is gradually opened up and develop our strength to meet the fierce market competition.
- Economic factors
- 1. Continued growth in infrastructure investment scale
- Since the 1990s, China's economy has been in a state of sustained and stable growth. In 1995, it achieved the goal of quadrupling its GDP in one year from 1980. In 1999, the central government made another important decision to develop the Northwest, and the investment in capital construction was tilted to the west, thus setting off a new round of infrastructure investment construction in China. According to relevant media information, in the climax of new infrastructure construction, China has started or planned to construct about 60 airports, including 6 large hub airports. This boom has led to an explosive growth in the decoration design market for large public facilities.
- During the Ninth Five-Year Plan period, Shanghai s total investment in fixed assets was 959.7 billion yuan. According to forecasts, the total investment scale during the 10th Five-Year Plan period will reach about RMB 100 billion. The construction of the airport, the second railway station, urban landscape engineering, and iconic cultural facilities provide a good direction for the innovative development of landscape design and interior decoration.
- 2. The rapid development of urbanization
- Urbanization is the core driving force for the future development of the architectural design industry. The typical characteristic of the future development of China's economy is urbanization. The rapid growth of China's urban population in recent years shows the speed and potential of China's urbanization development, which also provides a lot of room for the development of China's architectural design industry.
- Shanghai's urbanization level (70%) is far higher than the overall national level. In Shanghai's "10th Five-Year Plan", in addition to the municipal engineering facilities in the urban area, the focus of Shanghai's urban construction is on "Three cities and nine towns" construction, the total investment scale is tens of billions; especially in 2010 Shanghai will host the World Expo, which has higher requirements on the scale and level of construction.
- This provides a huge market for architectural decoration design.
- Social factors
- 1. Improve the level of social fashion taste
- With the improvement of living standards and the improvement of economic conditions, people's ideology and behavior patterns have also begun to change. The impact on architectural decoration design companies is mainly reflected in the beautification of people's environmental landscapes, changes in the taste of decoration, and even The pursuit of fashion. According to relevant reports, the per capita housing area of urban residents in China in 2000 reached 10m ^ 2, which was nearly 2m ^ 2 larger than that in 1999, and residential decoration has become fashionable. China currently has a team of 6 million people engaged in decoration projects, of which 4 million are engaged in home decoration. This market cannot be ignored.
- It is also understood that the relevant state departments are studying the formulation of the "menu-style full-renovation" pilot management of newly-built houses, and strive to gradually eliminate rough houses in two or three years to realize the immediate purchase and live of commercial housing. This trend will certainly increase the attractiveness of home decoration to large decoration design and construction enterprises, and with the difference in people's income levels and the hierarchical consumption of commercial housing, this market will be subdivided into different consumption levels. Therefore, the decorative design industry should take advantage of its own advantages and timely enter this area, such as high-end commodity housing, villas and other decorative design and other high value-added market segments.
- 3.2 The pressure and vitality brought by the flow of talents to the industry In the market economy, marketization of resource allocation is required, and the human resources policy of architectural decoration design enterprises is bound to be inseparable from the specific conditions of the talent market. Practitioners engaged in architectural decoration design are relatively high-level professionals, and the talent market they face is a high-level professional talent market, under pressure and motivation. At present, because the flow of talents is not very smooth, and due to the relatively narrow specialty, China's entire architectural decoration design industry itself has not developed for a long time, and there are relatively few high-level professionals themselves. The source of the talent market cannot provide direct satisfaction. High-level personnel needed by the enterprise. Therefore, for decoration design enterprises, it is more important to cultivate and retain talents.
- Technologieal factors
- 1. Information technology will become the engine for the industry to take off
- The rapid development of electronic information and communication technology will play a more and more critical role in the future social and economic development, which will greatly affect people's working methods and lifestyles. The completion of the information superhighway makes it possible to computerize the management of the enterprise and the informationization of the operation of the enterprise, which greatly improves the labor productivity of the enterprise and changes the traditional working mode of the enterprise. At present, the centralized synchronization working method will be replaced by a decentralized and not forced synchronization method. Even people's daily consumption, shopping, receiving wages, deposits and withdrawals must be carried out through the Internet. An expert engaged in the research of emerging Internet companies has asserted that in a few years, there will be no so-called Internet companies, because all companies will become Internet companies. It can be seen that the changes brought by information technology to enterprises or non-enterprise organizations will be revolutionary. As an intermediary organization that directly participates in socio-economic activities, architectural decoration design enterprises must quickly adapt to this technological change. In the work mode, they should make full use of the convenience provided by information technology, and develop new business channels and innovations in social and corporate informationization. Business Scope.
- At present, the application of information technology in decoration design is mostly the production of construction drawings and computer renderings. It is expected that through the e-commerce model, a virtual design enterprise will be established online, and online discussions and exchange of design solutions will be carried out across space and time to coordinate work efficiently. It is close to reality. In addition, the decoration design is conceived from the beginning to the display of the final product. The use of multimedia and virtual reality technology will become a major progress and an important means of expression in architectural decoration design. For the interior design of large public buildings, the use of this technical means will be more convincing, and it will be more conducive for designers to express design ideas and design intentions to relevant experts and the public. Information technology will become an effective means of competition for decorative design companies. One.
- 2. The application of new materials makes the industry's development prospects brilliant
- The future decoration materials will not only meet the building's decorative functions, but also meet the building's special requirements such as energy saving and comfort. The decoration materials will emphasize low-pollution environmental protection type, environmental function type (purification, optimization of air, sound absorption, wave absorption, temperature and humidity adjustment, bacteria and mildew prevention, etc.), renewable, recyclable, and local research and development.
- Therefore, new families of decorative materials will continue to add new faces, which are roughly divided into three categories: energy-saving materials, environmentally-friendly materials and environmentally-friendly materials (this kind of material not only focuses on the performance of the material itself, but also strives to cover the entire life cycle of the material. Environmentally friendly).
- Due to the health and comfort requirements of the indoor and outdoor environment of the building, it will eventually force a large number of products containing harmful volatile gases that are still used in interior decoration to be eliminated. Decoration and decoration material manufacturing enterprises should follow this development trend, adjust their product structure according to the situation, continuously upgrade their existing products, select raw materials according to new standards and new requirements, adjust material formulas and production processes, and promote the industry to high-performance, Multifunctional and environmentally friendly development.
- In turn, the development and functional requirements of ecological buildings will expand the decoration and decoration materials to be more environmentally friendly and lead the new development of decoration and decoration materials.These new and emerging changes have provided more choices for the building decoration design industry. The design concept has given more inspiration to designers.
Typical case of PEST analysis model
- The table below is a typical PEST analysis.
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