What is Endcap?

In the world of retail marketing, the location is everything. One of the most popular imaging areas for goods in food material or department store is a hub at the end of the aisle, also known as endcap . Endcap is highly visible from popular peripheral shopping areas and each section of the aisle contains four endcaps. Competition about the right to display products on endcap can be very wild, especially among food companies with drinks and refreshments.

Endcap usually contains items that have a higher profit range, such as carbonated soda, spicy snacks and seasonal offers. Quite often, the endcap will be supplied with a small supply of items available in the neighboring alley. We hope that the customer will visit a normal alley if a specific taste or size is no longer available for endcap. In this way, the endcap display serves as a trailer for a larger range of products in the aisles. Although the customer does not have to embark on partular Aisle, the convenience factor will grabType drinks or snacks for endcap has its own attraction.

Endcap is a valuable piece of property in the layout of any trade, so sellers are often willing to pay the premium for the privilege. The endcap display often contains special promotional materials and a prominent feature that seems to support a discount or promotional price. Since the product displayed in the endcap can be placed far from similar products, the customer can easily assume that the price is a relative negotiation.

for shoppers who buy primarily from the perimeter of the basic food shop, endcaps often provide temptation to move to processed streets loaded on food. This is one of the reasons why some shoppers ultimately pay $ 45 for what should be a loaf of bread and a gallon of milk. The proximity of the endcap to the main area of ​​operation supports shopping even if shoppers JEN travels from the back of the shop to the cash register.