How Do I Write a Company Mission Statement?

Corporate mission refers to the tasks that the enterprise assumes by social responsibility, obligation or by its own development. Corporate mission is a fairly straightforward description of corporate image. ^[1] The philosophical positioning of production and operation of an enterprise, that is, the business concept. The mission determined by the enterprise establishes a basic guiding ideology, principles, direction, and management philosophy for the enterprise. It is not a specific strategic goal of the enterprise, or it exists abstractly. It may not be expressed as words, but it affects the decision and thinking. This includes the philosophical positioning, value prominence and corporate image positioning of the business: what is the guiding ideology of the business? How to know the cause? How to look at and evaluate markets, customers, employees, partners and opponents.

Our Mission

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Corporate mission refers to the tasks that the enterprise assumes by social responsibility, obligation or by its own development. Corporate mission is a fairly straightforward description of corporate image. ^[1]

It is expressed in English as MISSION. Based on the corporate vision, it specifically defines the scope and level of activities that the company operates in the entire socio-economic field, and specifically describes the identity or role of the enterprise in socio-economic activities. It includes the following: The business philosophy of the company, its purpose and its image.

Mission (Official Goal): Refers to yourself and

1. What is our career?

2. Who is our customer base?

3. What are the needs of customers?

4. What special capabilities do we use to meet customer needs?

How to look at it

The so-called corporate mission refers to the role and responsibility that an enterprise should play in social progress and socio-economic development. Refers to the fundamental nature of an enterprise and the reasons for its existence, explaining the areas in which the enterprise operates,

Corporate mission should include the following meanings:

(1) The mission of an enterprise is actually the reason or reason for its existence, that is, the purpose of survival. Regardless of whether this reason or reason is "providing a certain product or service", or "meeting a certain need" or "undertaking an indispensable responsibility", if an enterprise cannot find a reasonable reason or an existing reason to link itself If they are not clear, or if they can't persuade themselves effectively, the business problems of the enterprise will be big. Perhaps it can be said that this enterprise "is no longer necessary." Just like people, they often ask themselves "why am I alive", so business managers should know more.

(2) Enterprise mission is the production and operation of the enterprise

Maintain the unity of the business purpose of the entire enterprise;

For configuration

Generally speaking, corporate mission includes two aspects: namely

The importance of the mission is beyond doubt. But not every company really understands and does it. Mission is the reason why the company exists. The mission is the value orientation and career positioning of the company's cause. It indicates what contribution the company should make to the economy and society. Mission represents the company's purpose, direction and responsibility. Defines the company's development purpose, development direction, struggle goals, basic tasks and guiding principles.

Drucker's classic definition of management is: "Management is to define the mission of an enterprise and to motivate and organize human resources to achieve this mission. Defining a mission is the task of an entrepreneur, while motivating and organizing human resources is

China Mobile's Corporate Mission "Creating an Infinite Communications World and Becoming the Pillar of the Information Society"

Mission is the carrier and reflection of core values, the reason for the survival and development of an enterprise, and a fundamental, most valuable, lofty responsibility and task of an enterprise. It answers the reality of "what to do and why" problem. The mission reflects the behavioral consensus of all employees in the enterprise, and is the source of motivation to guide and inspire all employees to persevere and strive for the continuous development of the company. Recognition, reflection, and expectations and judgments about the future revealed the basic principles and ideas of corporate growth.

"Creating an unlimited communication world" reflects China Mobile's strong sense of mission by pursuing excellence and striving to be an industry pioneer; "Being a pillar of the information society" reflects China Mobile's commitment to give play to its industry advantages in the future industrial development and to be the backbone of social development The task of creating an unlimited communication world is that timely, adequate and effective communication is a necessary condition for humans to achieve resource sharing and society to achieve intensive and rapid development. The development of the communication industry helps humans gradually break down the barriers of time and space of communication and make people Communication is faster and more effective. The world of "infinite communication" is everyone's dream paradise. In a world without any communication restrictions and obstacles, in a world that can be "anytime", "anywhere", "random", "communication without limits" Human beings can freely share all knowledge and freely convey all emotions. With its excellent technology and talents, China Mobile regards creating and realizing the common dream of mankind as "creating an unlimited communication world" as its supreme corporate mission.

"Infinite" is a relative concept. With the progress of social civilization and changes in human life, people's needs for communication and their understanding of "infinite communication" are constantly evolving. The development of human-to-human communication, human-to-machine communication, and machine-to-machine communication in the future world will inevitably exceed current imagination, and the "ideal state of human communication" will inevitably be continuously improved because of this. However, no matter how the world changes, future communications will definitely be more profitable, more flexible, more economical, more stylish, and more personalized, so that human beings can enjoy the fun of communication more. China Mobile will continue to make every effort to promote and realize this trend.

The goal of "Infinite Communications" requires China Mobile to "act on demand" and free the communication subject from the constraints of time and space. This means that it must have the ability to seamlessly connect, be accessible at any time, and support intelligent terminals in order to provide customers with unconstrained, end-to-end communication services. The goal of "Infinite Communications" requires China Mobile to "change as needed" and free the communication subject from the constraints of form and media. This means that it must have the ability to provide audio and video multimedia information services, provide basic guarantees for various forms of information communication, and ensure the real-time, fidelity, and security of information exchange.

With the courage and courage to "create a world of unlimited communications", China Mobile is a pioneer who leads the formation and development of a new world of "infinite communications". China Mobile will always be at the forefront of technological development and changes in market demand. It will take all changes into account and create new business models and solutions in a forward-looking manner. It will play a creative role in technological progress, operation model evolution, and market consumption evolution. The guiding role has become a well-deserved traction in the development of the industry and the market.

With the talent and spirit of "creating the world of unlimited communication", China Mobile is the backbone of leading the harmonious development of the ideal state of "infinite communication". In the development of the new world of personal communications in the future, China Mobile will not only maintain its excellent performance, but also promote the healthy and harmonious development of the industry. China Mobile does not seek exclusive oligopoly over the industrial value chain, but pursues continuous enhancement of core competitiveness. Through efficient organizational control, it coordinates R & D, manufacturing, application, consumption, service support and other forces to jointly advance the industry's progress. China Mobile will unite the strength of the entire industry with an open attitude to turn the dream of opening up a new world into reality. "Creating an unlimited communication world", creating a new lifestyle, providing rich living content, improving the quality of human life, and enabling busy and tired modern people to enjoy the joy of unlimited, unlimited communication at any time, anywhere, anytime, is the unremitting eternal of China Mobile Pursuit. Become a pillar of the information society

Informatization is an irreversible trend in today's economic and social development. To a certain extent, it has even become an important measure of a country's and regional international competitiveness, modernization, and economic growth capabilities. This proves that the world has entered a new economic era led by the information industry. From a macro perspective, the accumulation and use of information technology-based knowledge will improve the quality of resources at the disposal of mankind and bring new impetus to economic development. From a micro perspective, the widespread application of information technology reduces time and space. The restrictions brought by social development will greatly increase labor productivity and become an "accelerator" for economic development. At the same time, information technology has created the basis for extensive knowledge sharing, making large-scale sharing of human civilization possible. From the shocking development speed of the current information technology, it is foreseeable that informatization will become the main theme of world development for a considerable period of time in the future, and the information industry will always have an important influence on social development. "Being a pillar of the information society" is a self-confidence choice of China Mobile's self-confidence, and it is also the arduous responsibility given to China Mobile by the great historical transition of human beings from industrial civilization to information civilization. The information society is characterized by the creation of wealth through the efficient transmission and application of information. The physical network resources operated by China Mobile are the infrastructure for information transmission, and the communication services provided are also the media and resources that make information resources into wealth. means. Its perfect fit determines the core positioning of China Mobile's value chain. It also determines that China Mobile will play an important role and play an important role in the process of moving towards the information society.

As the pillar of the information society, as a leader of the industry rather than a follower, it is necessary for China Mobile to continuously innovate business and systems. In this way, it can lead and drive society to develop in the direction of informationization and become a pioneer in advancing the information society And leading forces. China Mobile's technology, business innovation and operation model innovation will form a strong demonstration effect in the process of social informatization. Through an open network platform, it will attract information resource providers to create more and better information resources; through the guidance and promotion of diversified services, consumers will be encouraged to use more efficient information exchange methods and more conveniently obtain the required information resources To turn information into wealth with greater efficiency.

As the backbone of the information society, as an advocate of professional technology rather than a hindsight, China Mobile will continue to improve the level of network technology and the comprehensive ability of the network, provide society with a more complete infrastructure and more effective solutions, and become information Important foundations and bridges. Efficient operations will ensure the timely and smooth communication and communication of information. Through continuous improvement and innovation of operations, the development of demand at the consumer level will be passed to the technical level, and the progress at the technical level will be passed to the consumer level, thereby forming a virtuous circle. Through its own progress and development, it drives and advances the progress and development of the entire society, and continuously promotes the society's progress toward an information society.

Big markets nurture big enterprises, and big missions make big careers. China Mobile is destined to undertake the historical mission of "creating an unlimited communication world and being the pillar of the information society". This is the historical choice of China Mobile. China Mobile's mission is to allow everyone to enjoy the joy of communicating anytime, anywhere, and at will; let everyone enjoy a more free and comfortable life than ever before; let the minds of human beings become more and more broad and open; let the increasingly large world Easier to grasp; make this land a better home country