How can I write a non -profit mission statement?
Usually a non -profit mission summarizes what the organization does, who they do and where they do. It may also include a brief explanation of how or why the organization is doing its work. To write a non -profit mission, experts propose to collect answers to these questions from the members of the Board of Directors, employees, donors and clients of the agency. Then cook them on the bare essentials and create a clear and powerful message that will explain to everyone why the organization exists.
To get an idea of what kind of language works in a mission statement, this can help start the writing process by reviewing a statement of mission of other non-profit organizations. This will help you learn a standard formula. Looking at missions of agencies whose services, client base or placement are similar to your statement, start creating your brainstorm words and phrases that speak with the work and values of your organization. Consider the people that your agency serves and how you help them. Ask withourselves, why the organization thinks that such work is important. The main ideas that will result from these answers will form the basis of your mission statement.
When paving these ideas, do not forget to keep them short. Experts recommend that a non -profit mission is not longer than three sentences, and some even claim that they should not exceed one sentence. A short statement is easier to remember and an unforgettable mission statement is an important marketing tool. A short statement can also be used everywhere, from radio sound bites to T -shirt to a fundraising postcard.
Experts suggest that no matter how good the first proposal of your non -profit statement sounds, it should still be considered a proposal. The next step is to test it in people who did not participate in writing. These individuals can point out the jargon and the missing inor. Include this feedback into the proposal and create a statement of a working mission.
If you consistently use this new mission statement, it can become part of the brand and identity of your organization. However, a non -profit statement of the mission does not have to be written by a stone. As the organization evolves, its mission can also move. If your agency undergoes significant changes, it may be useful to reconsider your mission statement. By re -browsing the above process, you can deal with the statement with the new values and goals of your organization.