What are Promotional Gifts?

Promotional gifts are a hot concept that has only attracted people's attention in recent years. Its background is mainly that when price reduction has become a habit, various merchants have dug out to find ways to win the market in addition to the "price war" and use some "atypical "The promotion method has won the attention of the media and the attention of consumers.

Promotional gifts

Promotional gifts are a hot concept that has only attracted people's attention in recent years. Its background is mainly that when price reduction has become a habit, various merchants have dug out to find ways to win the market in addition to the "price war" and use some "atypical "The promotion method has won the attention of the media and the attention of consumers.

Chinese name

Promotional gifts

Foreign name

Promotional gifts

The main purpose

Promotion methods used by merchants to win the market

1. Buying products means giving corresponding gifts (can be big and small, major products and peripheral gifts, special novelty small gifts, etc.); Fei's gift

3. When purchasing a product, add a small amount of money to obtain supporting products related to the purchase of the product. The vast number of consumers are entering an era of rational consumption. Although some weird promotion methods can attract market attention and consumers' attention for a while, when consumers really choose consumer products, they may not choose such products. Appropriate promotion methods coupled with the quality and service of the product itself are the keys to winning the market.

In recent years, promotional gifts have gradually become a hot concept. Giving gifts with a company brand logo or promotional slogan is an effective way for companies to increase brand awareness. Because promotional gifts often need to be presented with the product, they need to have distinctive features of the product or business, so they are usually produced for OEMs. Suppliers make products on demand after clarifying the needs of buyers.

Promotional products usually give the public the feeling of low prices, but there are also many companies willing to use high-end materials and new technologies to improve product quality and attract customers. The price of raw materials has a dramatic impact on the overall promotional gift industry. oil,

The United States, the European Union and Japan are China's leading export markets for promotional gifts. Coastal Jiangsu, Guangdong, Zhejiang, and Fujian are currently the largest export gift production centers. Jiangsu is China's main cotton processing area. Relying on regional advantages, Jiangsu mainly produces wearable promotional gifts such as mid-range hats and T-shirts. The mainland is dominated by steel and plastic. Plastic cups and tempered cups in Anhui are more popular.

There are about 1,000 wearable promotional gift manufacturers in Guangdong. The products are mainly mid-to-high-end promotional T-shirts and POLO shirts. They also include promotional umbrellas, promotional key chains and promotional USB accessories. Wenzhou in Zhejiang gathers up to 1,500 promotional package suppliers and exports 800 million promotional packages annually, accounting for 70% of China's total exports. Zhejiang

According to the analysis of the Shanghai 2010 Gift Trend Forecast Report, environmental protection and low carbon will become the research and development trend of gift innovation. The application of ecological and environmentally friendly materials through scientific and technological means will gradually reduce the consumption of natural resources. On the other hand, in the future, functional products, such as two-in-one or three-in-one keychains, multi-function desk calendars with radios, and USB accessories, will be greatly developed. At the same time, the latest design promotional gifts will be welcomed by more corporate buyers with a high value image.

For Chinese companies, technology is no longer an issue, because most companies have certain R & D capabilities, while less capable companies can purchase components from Japan and Hong Kong for assembly and production. Moreover, China's promotional gifts also have considerable advantages in price. If more creativity and inspiration are integrated into the design, it will be more competitive. For Chinese promotional gift manufacturers, establishing brand awareness, independent innovation, and continuously improving product grades have become the top priorities of the overall industry; at the same time, it is necessary to overcome the pressure of raw material price increases, shift raw material procurement to local markets, and reduce production costs .

Promotional gifts are a carrier of emotional expression between businesses and consumers. To establish an emotional bridge with consumers, companies will invest more energy in the purchase and use of promotional gifts. Compared with the high price of advertising media, and even maintaining the upward trend, promotional gifts have low costs, good results, fast results, and easy promotion calculations, which is one of the most cost-effective promotion measures. Increasing demand for advertising promotional gifts has become an inevitable trend.

1. Business gifts. This means that in order to promote products or allow customers to better understand the company's brand, products, and latest developments, certain promotional gifts such as video promotional cards are given on special days.

2. Staff incentive plan. Using gifts to reward employees who work proactively and with good results can increase their loyalty to the company. This is most used in the human resources department.

1. Expressive or persuasive, can fully and accurately display the brand concept;

2. Able to make target consumers agree and potential consumers favor;

3. Shocking, novel but not ordinary;

4. Have good emotionality;

5. Good consistency.

1. Target audience: cultural background, age, preferences, habits, spending power, etc .;

2. Internal conditions of the enterprise: corporate philosophy and brand philosophy, promotion goals, management status, planned investment, personnel conditions, etc .;

3. Market factors: sales channels, product entry period, maturity, regional characteristics, etc.

4. Promotional factors: appearance, material, workmanship, work quality, performance, etc.

5. Time factor: promotion timing, design cycle, production cycle, transportation cycle, seasonal characteristics, etc.

6. National policies and laws and regulations.

Holding promotional activities, among which the selection of promotional gifts is particularly important. The promotional gifts selected for promotional activities will vary depending on the audience and time factors. But in general, the following principles need to be roughly followed

1.Practical principles

Whether a promotional gift is practicable depends on the consumer's satisfaction with the gift. Generally speaking, gifts that have practical value to consumers are practical. For example, consumers want to buy mobile phones, then promotional gifts can choose to give away headphones, batteries and other supplies. Consumers want to buy electricity, can give away kitchen supplies and so on. In this way, consumers can better appreciate the practicality brought by promotional gifts.

2. The principle of value perception . The principle of sense of value needs to be grasped just right, the value of gifts is too low, it can not attract consumers, and cannot achieve the true role of promotion. Excessive sense of value will increase consumer costs and will also cause consumers to question.

3. Good emotionality. Good emotional gifts are generally convenient and easy to carry. Generally, the size of gifts is not easy to cause unnecessary burden. Choosing these emotional promotional items makes consumers feel that the company is thinking about customers everywhere and leaving a good impression on consumers.

4. Creative novelty principles. Creative and novel promotional gifts can always attract the attention of consumers. When selecting these promotional gifts, we must grasp the creativity of the product and mobilize consumers' purchasing desires.

5. Quality principle. The principle of quality generally agrees with and appeals to most consumers. Such promotional products must avoid the selection of fake and shoddy products, because these promotional products will directly damage the image of the enterprise in the minds of consumers, and ultimately cause the depreciation of the corporate brand image. For example, Amway products generally choose products that pass the brand's quality standards, which can attract most stable customers well, thereby bringing certain satisfaction to consumers and fully displaying the brand concept.

6. Seasonal principles. The seasonal principle is generally to pay attention to seasonal changes when purchasing promotional items. Seasonal promotional items can bring sensory appeal to consumers, otherwise consumers will be annoyed by promotional items and think that these gifts are redundant products .

7. The principle of repeatability. Only by constantly seeing promotional items and advertising words contained in them can consumers continue to deepen their impressions. Therefore, when choosing promotional items, you should consider how consumers will use them. The higher the frequency of use or exposure, the greater the "repeat" effect.

Value one: greatly enhance the company's brand and visibility.

Value 2: Unique business cards, leaving a good impression on customers.

Value 3: Having more valuable and valuable targeted advertising space than "gold".

Value 4: Improve customer stability and increase the probability of customer referrals.

Value 5: In the increasingly fierce competition of peers, strive for more business, increase the speed and efficiency of transactions faster.