What Is Direct Sales Marketing?
The "direct sales model" is an efficient marketing method that eliminates middlemen, reduces the cost of product circulation and meets the needs of customers to maximize their interests. In short, it is a sales model in which the manufacturer directly sells the goods to the customer without going through the middleman to reduce the intermediate links and the cost of sales. In the non-direct sales method, there are two sales teams, the first one is for manufacturers to sell to dealers, and the second one is for dealers to sell to customers.
Direct sales model
- Chinese translation for ""
- The main difference between the direct sales model and the traditional sales model lies in the different sales channels.
- The traditional sales channels are:
- Manufacturer
- Direct sales in China
- The promulgation of the "Direct Selling Management Regulations" provided us with a legal basis for judging the nature of the direct selling model, and also provided a basis for potential participants in the direct selling model to understand direct selling and identify MLM. It has clarified people's long-standing misunderstanding of the direct marketing model, and returned one-sided views: direct marketing is direct marketing, and pyramid schemes are pyramid schemes, and direct marketing is different from pyramid schemes; the two are not only clearly defined in law, but also have theoretical and opportunity meanings. different. From the essential characteristics of the business model, the key to judging direct selling and MLM is: one is to see if there is a product in circulation, and this product must have precise consumer significance for consumers; the other is to see if it has The basic function of channels must serve the transfer of products from producers to consumers in the process of social reproduction; the third is to look at the rationality of product prices, which should properly reflect the production costs and circulation costs of products and reasonable Profit level.
- The promulgation of the "Direct Selling Management Regulations" has provided the necessary institutional environment for the development of China's direct selling industry, making the direct selling model into a standardized industry environment. As a main body of the direct selling industry, direct selling companies should consciously abide by the rules of the Direct Selling Management Regulations and earnestly maintain the hard-won business environment created by the Direct Selling Management Regulations for the direct selling industry. Only the conscious and self-discipline behavior of the direct selling companies as a whole is the inherent guarantee for the healthy development of the direct selling industry and each direct selling company in China. There is a misunderstanding in the understanding of the direct selling model. It seems that as long as you join direct selling, you can easily obtain high profits in an instant. In fact, no matter which business model requires the participants to put in hard work and get corresponding compensation. The group of potential distributors in the direct selling industry should recognize that the principle of socialist distribution is the fundamental expression of the corresponding remuneration through the input of their own labor and related factors, and the fantasy of overnight riches and speculative psychology should be avoided.
- The promulgation of the Direct Selling Management Regulations has provided a legal basis for standardizing, supervising, and managing direct selling companies for the industrial and commercial administrative agencies that are one of the main administrative departments of market behavior in China, so that the industrial and commercial administrative departments can push the management of direct marketing to a deeper foundation. . To this end, the administrative department for industry and commerce and its market management personnel should: first, fully and deeply understand and implement the spirit of the "Direct Selling Management Regulations" and its various provisions, and regulate the market behavior of direct selling companies in accordance with the law; second, in the market management work Actively preach the "Regulations on Direct Selling Management", rectify the name of the direct selling model, and serve the marketing activities of direct selling companies; Third, accurately grasp the essential differences between the direct selling model and MLM activities, improve the level of policies and law enforcement, and safeguard the legitimate rights and interests of direct selling companies and legitimate operations Activities, resolutely crack down on and crack down on illegal pyramid schemes.
Direct sales model selection criteria
- What products do you choose for direct sales? What products are suitable for direct sales? Which company's materials and prices support direct sales? I have contacted many direct selling friends, and direct selling products must have several characteristics:
- 1. High technology content, high added value of products, and large profit margin;
- 2. The target market is the middle-aged and elderly, and the best products are those consumed by middle-aged women;
- 3. The quality of the product is good, and the packaging is exquisite, making consumers think that it is value for money;
- 4, complete legal procedures, is a legal product, to avoid work failure due to illegal products;
- 5. The product price is more suitable between 100-1000 yuan, too cheap, there is no way to do it, it is too expensive and cannot be consumed;
- 6, the company's promotional materials and strength can support
Defects and status quo of the direct selling model
- Distributor direct sales is actually a guerrilla tactic. For junior direct sellers, the cost of selling a product is higher than selling a product. For example, according to the spirit of direct sales, A city customers only buy a toothpaste City B's direct salesmen will be delivered, they will not be transported through the logistics department. In this way, the product is a big loss. The direct sales system promoted by direct sellers is an absolute copy of the online behavior. No matter right or wrong, it is authoritative before the offline. The traditional copy of direct marketing is to some extent religious and commercial. Advantages also have great harm. There is no convincing basis for saying that direct marketing is a trend. Every advancement of human production tools will promote the development of productivity, and all production relationship systems will change. For example, Internet information technology is the trend of the times, because network technology has changed. To the people's way of life and production, direct sales and direct salesmen's own delivery is as primitive as commercial goods. It does not represent.
- When the direct selling industry was first born, it adopted a high-quality product and fair and reasonable bonus system distribution system that promotes direct selling companies. Direct sellers sell products and develop team members to jointly sell products to obtain revenue. Therefore, this operating model uses "selling Profit "concept.
- Is direct marketing easy to do? Can everyone who chooses the direct selling industry succeed? Why are there so many failures in this industry?
- When it comes to direct sales, many people love and hate her! On the one hand, the recognition of direct selling is the future trend and the best opportunity for the national individual to choose a career; on the other hand, the people around him do not recognize direct selling too much. Friends who were very good in the past also began to alienate themselves because they chose the direct selling industry.
- The reason is that there are too many lies in the direct selling industry.
- The main economic benefits of direct selling companies come from the internal consumption of direct selling personnel. The online development continues to develop and the offline. Each development of the offline will induce the so-called entrepreneurship even if it is not formally joined. This is not less than 1,600 yuan (this is the lowest monthly performance per person) Products for trial consumption.
| Serial number | Company Name | Approval date | Service outlet check and record date |
|---|---|---|---|
| 1 | Polaroid (China) Beauty Co., Ltd. | 2013-10-08 | 2014-04-03 |
| 2 | Kangmei Pharmaceutical Co., Ltd. | 2013-10-18 | 2014-01-07 |
| 3 | Ideal Technology Group Co., Ltd. | 2013-12-13 | 2014-01-07 |
| 4 | Evergreen (China) Commodity Co., Ltd. | 2013-10-08 | 2013-12-19 |
| 5 | Guangdong Jiuji Biotechnology Co., Ltd. | 2013-07-23 | 2013-10-28 |
| 6 | Quanjian Natural Medical Technology Development Co., Ltd. | 2013-10-02 | 2013-10-08 |
| 7 | Shenzhen Rongge Technology Co., Ltd. | 2013-03-14 | 2013-08-12 |
| 8 | Tianfu Tianmei Shi (Xiamen) Biological Technology Co., Ltd. | 2012-12-19 | 2013-05-30 |
| 9 | Shengyuan Health Industry Co., Ltd. | 2012-12-19 | 2013-05-16 |
| 10 | Tianjin Kangting Biological Engineering Co., Ltd. | 2013-03-14 | 2013-04-18 |
| 11 | Shanghai Chunzhitang Biological Products Co., Ltd. | 2013-01-05 | 2013-04-12 |
| 12 | Jilin Meiluo International Biotechnology Co., Ltd. | 2012-12-19 | 2013-01-23 |
| 13 | Jilin Dongsheng Weiye Biological Engineering Group Co., Ltd. | 2012-08-24 | 2012-12-20 |
| 14 | Shandong Anran Nano Industry Development Co., Ltd. | 2012-01-09 | 2012-07-11 |
| 15 | Hunan Yandi Biological Engineering Co., Ltd. | 2011-12-26 | 2011-12-09 |
| 16 | Amore Cosmetics (Shanghai) Co., Ltd. | 2011-07-11 | 2011-07-11 |
| 17 | Xiamen Jinri Pharmaceutical Co., Ltd. | 2012-02-16 | 2011-07-08 |
| 18 | Tianjin Tiens Biological Engineering Co., Ltd. | 2011-03-11 | 2011-03-11 |
| 19 | Lvzhiyun Biological Engineering Group Co., Ltd. | 2010-09-15 | 2010-09-15 |
| 20 | Baby infant co., Ltd. | 2010-07-07 | 2010-07-02 |
| twenty one | Jiangsu Longliqi Biotechnology Co., Ltd. | 2009-07-23 | 2009-07-22 |
| twenty two | Crete (China) Commodity Co., Ltd. | 2009-02-06 | 2009-02-06 |
| twenty three | Harbin Pharmaceutical Group Co., Ltd. | 2008-11-25 | 2008-11-25 |
| twenty four | Jiangsu Anhui Biological Technology Co., Ltd. | 2008-11-13 | 2008-11-13 |
| 25 | Shaklee (China) Commodity Co., Ltd. | 2007-03-23 | 2008-03-12 |
| 26 | Tianjin Shanghe Health Products Co., Ltd. | 2007-05-24 | 2007-12-25 |
| 27 | Melaleuca (China) Commodity Co., Ltd. | 2007-05-24 | 2007-11-21 |
| 28 | Guangdong Sun God Group Co., Ltd. | 2007-02-08 | 2007-11-05 |
| 29 | Beijing Luomai Technology Co., Ltd. | 2007-03-19 | 2007-10-26 |
| 30 | Mary Kay (China) Cosmetics Co., Ltd. | 2006-12-01 | 2007-09-03 |
| 31 | Infinity (China) Co., Ltd. | 2007-03-02 | 2007-08-24 |
| 32 | Perfect (China) Co., Ltd. | 2006-12-01 | 2007-08-17 |
| 33 | Herbalife (China) Health Products Co., Ltd. | 2007-03-23 | 2007-07-02 |
| 34 | Guangdong Kangli Pharmaceutical Co., Ltd. | 2007-01-08 | 2007-06-29 |
| 35 | O'Reilly Cosmetics (China) Co., Ltd. | 2006-09-19 | 2007-06-27 |
| 36 | Amway (China) Commodity Co., Ltd. | 2006-12-01 | 2007-05-28 |
| 37 | Nanjing Zhongmai Technology Development Co., Ltd. | 2006-08-18 | 2007-04-23 |
| 38 | Kingsley Jiayou (Tianjin) Co., Ltd. | 2006-10-27 | 2007-04-20 |
| 39 | Fudi Health Technology Co., Ltd. | 2006-11-01 | 2007-04-11 |
| 40 | Baojian (China) Daily Necessities Co., Ltd. | 2006-07-22 | 2007-03-15 |
| 41 | New Era Health Industry (Group) Co., Ltd. | 2006-08-25 | 2007-03-15 |
| 42 | Sansheng (China) Health Industry Co., Ltd. | 2006-08-18 | 2007-02-06 |
| 43 | Nu Skin (China) Daily Health Products Co., Ltd. | 2006-07-22 | 2006-12-31 |
| 44 | Avon (China) Co., Ltd. | 2006-02-22 | 2006-07-24 |
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