What Are the Benefits of Corporate Marketing?

Marketing, English is Marketing, also known as marketing, marketing or marketing, market is the category of commodity economy, is a form of economic contact with the exchange of goods as the content. For companies, the market is the starting point and destination of marketing activities.

Basic Information

Chinese name

marketing

Foreign name

Marketing

Belong to

Marketing, Marketing, Economics

Be applicable

Early research objects: Early marketing research was mainly confined to the field of circulation of goods, and once the goods reached consumers, they entered the field of consumption, and they did not belong to marketing research objects. Obviously, this is an early stage , Outdated marketing concepts.

Marketing principles: including theories of market analysis, marketing concepts, marketing information systems and marketing environment, consumer needs and purchasing behavior, market segmentation and target market selection.

Marketing practice: It consists of product strategy, pricing strategy, distribution channel strategy, promotion strategy, and marketing mix strategy.

Marketing management: including marketing strategy, planning, organization, and control.

Special marketing: by online marketing, service marketing and

The primary purpose of marketing is to create customers, acquire and maintain customers;

1.Analyze market opportunities

2.Select your target market

3.Determine marketing strategy

4. Management of marketing activities

(1)

1. Analysis of market opportunities

2,

The marketing strategy is based on the needs of customers, and obtains information on customer demand and purchasing power based on experience, business expectations, and organizes various business activities in a planned manner through coordinated product strategies, price strategies, channel strategies and Promotion strategy, the process of providing customers with satisfactory goods and services to achieve corporate goals.

(1) 4Ps, namely: Product (Product), Price (Price), Promotion (Promotion), Channels and Distribution Channels and Distribution (Place & Distribution)

When these four factors are applied to the marketing process, four marketing strategies are formed.

On the basis of 4Ps, 6Ps, 7Ps, etc. have been developed, such as adding political politics and public relations PUBLIC , it is 6Ps.

In 1981, Booms and Bitner suggested that

Overview of Marketing Concepts

The evolution of marketing concepts has roughly gone through three stages: the traditional concept stage, the marketing concept stage, and the social marketing concept stage. The marketing concept at the traditional concept stage includes three concepts, namely the concept of production, the concept of products, and the concept of sales.

The evolution and development of marketing concepts can be summarized into six types, namely

1,

professional title:

Marketing business administrator, marketing planner, corporate market research analyst, corporate sales representative, customer service administrator, etc. They can engage in market research, marketing management, advertising planning, promotion and implementation, and related management work in the manufacturing industry, service industry, information technology industry, financial and trade institutions, non-profit institutions, and government departments.