What are Store Brands?

Robin Hood is a legendary hero in British history. In 1943, a clothing brand named after this hero was born in Britain. The clothing is full of simple ideas and styles. The rough and rich style is sought after and welcomed by people. Well-known casual brand.

Robin Hood

(Store brand)

Right!

Chinese name: Robin Hood

Foreign name: ROBINHOOD
Founding time: 1943

In 1999, Bingham International Group Co., Ltd. first obtained the "Robinhod"

Clothing pictures (2 photos)

Greater China's agency rights, and opened the first flagship store in Xidan, Beijing in August of the same year. With an opening record of nearly 100,000, we have seen the novelty, appreciation, enthusiasm and enthusiasm that ROBINHOOD brings to the Chinese market Ecstasy, thus playing the "RobinhOOD" movement into China. Relying on the distinctive brand characteristics and mature market management experience, in just three years, "Robinhod" stores have spread to more than 20 provinces and cities in China, the number has increased to more than 150, and the sales performance has exceeded 350 million yuan! As of 2004, the number of ROBINHOOD stores has reached nearly 300, covering most of Northeast China, North China, East China, Central China, and South China. In 2004 the company changed its name to "Robin Han Clothing Co., Ltd.". In 2008, as the company has always focused on the management of the "RH BY ROBINHOOD" brand, it has determined the brand routes of the United Kingdom, cities, denim and leisure. The implementation of "integrated" projects such as product development, terminal image, and management has accelerated the company's development speed.

The founding team of Robin Hood International Group Co., Ltd. took the lead in entering the Chinese retail market stage by acting as an internationally renowned fur brand in the late 1980s and early 1990s, and has developed rapidly, gaining a wealth of valuable market retail experience while accumulating strong capital. Through hard work and continuous exploration, we have successfully cooperated to create one of the earliest casual clothing brands in China, "Yidannu". In the past three years, Yidanu not only achieved an annual sales performance of 380 million yuan, but also trained a group of outstanding professional managers in brand clothing in China.

In 1997, Robin Hood International Group Corporation was formally established in Hong Kong. With "integrity and win-win" as its business philosophy, "multi-brand management group operation" as its development strategy, and an effective combination of resources as its approach, it began to build the "Clothing Kingdom "Great works.

brand history:

In the context of British culture, Robin Hood's story has spread like a Chinese leech story. Robin Hood's repression of violent violence, robbing the rich and helping the poor to help the poor, fully embodies the spirit of the medieval British people's resistance to feudal oppression. In pursuit of freedom, equality, justice, and a better life, the Robin Hoods hid in forests, fought in castles, mountains, and rivers. With courage, wisdom, perseverance, and strength, they won justice and freedom for the people, and created happiness for future generations. Happy life.

Brand honor :

Rated as "the most promising clothing brand" by China Fashion Association

Rated "Best Customer Brand" by the Consumer Association for 6 consecutive years

Ranked first in the "Effective Ranking" of major shopping malls in North China

Brand positioning: Brand core: UK. Urban denim. Leisure consumption target: 23-35-year-old fashion urban

Commodity style: Designed with denim serial products

Product nature: 15% personality 70% best-selling 15% wild

Commodity series: Men's jeans series (Classic series) Women's jeans series