What is the connection between social responsibility and a competitive advantage?

The connection between the social responsibility of enterprises and the competitive advantage is the fact that the effective social liability of enterprises can use the organization as a means to achieve a competitive advantage over its competitors. This means that a well -planned social responsibility program often allows you to organize the organization to get angry at their events. There are many ways that the organization can use the social responsibility of enterprises to its advantage, for example to serve consumers' interest and to be environmentally friendly.

When considering the connection between the social responsibility of enterprises and the competitive advantage, it is important to analyze different ways in which the organization can benefit its community and still can derive some benefits from the agreement. The best type of social responsibility frame is what can be maintained and which also achieves the interests of consumers and orgůanization. For example, a company with a child product looking for ways to be socially responsible could be roEnter to organize periodic free maternity workshops and health clinics for upcoming and new mothers.

6 The arrangement, such as this, will allow the company to sell itself and its products that create greater awareness and increase sales. The company can distribute some of its products free of charge to the workshop participants, with the hope of maintaining a relationship in the future by sponsoring the company. This two -sided advantage creates a connection between social responsibility and a competitive advantage.

Another example of social responses of the company is a situation where the company takes steps to protect the environment from any harmful impacts of its production process. For example, a paper producing company could decide to show its responsible party sponsoring efforts to planting trees in the community and other areas. Since the paper is mainly made of wood, sendLE Consumers report that even if the company reduces trees for paper production, it also helps planting new trees that will replace those that have been limited. Such a step will provide companies with a competitive advantage over other related companies.

This connection between the social responsibility of enterprises and the competitive advantage is the driving force of the reason why most companies proud to contain information about labels on the fact that their products are made from recycled products. Companies also show social responsibility by refrain from testing their animals on animals, which is a fact that will help them increase their sales because they are perceived as an ethical society. This is a competitive advantage and is in direct contrast to the perception of those companies that do not practices such ethics.