What are the best tips for commercial analysis?
The best tips for advertising analysis is to consider where the ad is displayed, determine the mood and decide on the type of audience for which the ad is intended. Sometimes the position of advertising can say a lot about the intended audience, especially their age and sex. The mood of advertising can help one realize what to feel when viewing. In addition, there are many ads offensive to a race or gender to better attract to the kind of person the advertiser wants to buy an advertised product. Analyzing advertising, especially in people who are not in the field, can be time -consuming advertising.
Sometimes it helps to consider the advertising position in advertising analysis. The placement of advertising can tell more about the intended audience advertising. For example, an advertisement for a cigarette on the whole page could be found in a magazine focused on people aged 18 to 24 years. Now the target group of advertisers has been intended, but perhaps the magazine is sold in a country where legal smoking is 18 years. One could make a person an educated estimate that a cigarette society with a dreamIt brings new customers as soon as they come from age.
One of the simplest parts of ads analysis is to determine mood. Some advertisers are cautious to make their ads happy and family -oriented. Other advertising companies follow the opposite way by shying potential consumers, pointing to normal body shortcomings and sensitive weight problems. Determination of the mood or atmosphere of advertising can help the analyzer to realize what the advertiser is trying to get viewers to feel. For example, toothpaste advertising usually shows that people happily brush their teeth because it is best to combine "happy" and "entertainment" with toothpaste rather than negative emotions.
One should look for stereotypes, sexism and racism in advertisements, even if it is gentle. These aspects can help determine the goal of the advertiser and to whom the ad should be appealed to. For example, one sex is often depicted as stupid or childish whenIt launches the product on the opposite sex. In addition, there may be advertising that has a man with a minority racial group that is unable to handle its finances until it is saved by someone else ethnicity, which is widely considered good with money, racist. If we look at advertising with children, adults can point out that advertising is offensive and not a norm.
Advertising analysis can be difficult and analyzing the whole ad is time consuming. Even the language and font used in advertising usually intend to influence potential consumers in some way. People who create ads are most often experts who are trained in all different aspects of advertising.