What are the differences between advertising and marketing?

The main difference between advertising and marketing is that one is actually part of the other. Advertising is part of the promotional aspect of marketing. "5 PS" marketing are a product, price, place or distribution, packaging and promotion. Together with the ad includes the promotional part of the five components of the marketing mix of personal sale, public relations and sales promotion.

Sales promotion are temporary, individual offers designed to provide target market incentives to purchase company products. Offers can be "buy one to get one free", coupons or points to be collected and bought for goods. Regarding the return on the advertising and marketing plan, these incentives often have the result of increasing the volume of sales by providing people with another reason to buy products, whether it be money saving or collecting points of remuneration to earn the goods they want.

Public relations strategies include promotion of society in good light like the Hasouc partThe sale of the product is for charity. Obtaining a newspaper on a company published in the form of press releases Media Press helps to maintain awareness of the brand's foreground in the public eye. Although public relations, advertising and marketing are clearly different, they all cooperate on the establishment, development and maintenance of brand awareness. This is important for any product, especially to distinguish it from competing brands to the target audience.

Personal sale means talking to one on one with customers, either in person or by phone to sell them products or services. This type of communication goes beyond the customer service, although it often involves building a close relationship with each client. While advertising and marketing efforts often address a large group of potential customers at the same time, personal sales differ in that its scope is more limited. Each sale is represented only can create only a narrow working relationship with limitedby the number of customers and prospects.

Advertising receives a company report or communication on its product to the target audience through one or more forms of media. This can be done through transmitted media, such as radio and television, or advertising can be printed, such as discovering in magazines or newspapers. Advertising often informs and also persuades to communicate a shopping report introduced in the marketing plan. In this way, advertising and marketing work work in hand to achieve overall goals in addressing the attention of the target group.