What are the different types of direct competitors?
As the name suggests, direct competitors are the types of businesses that offer some form of direct competition to another business. This is against indirect competition, which is less straightforward and is often not as easy to find as direct types. Direct competitors can be divided into companies that focus on the same demographic group of consumers as organizations that are involved in the same type of marketing tactics as the company to attract consumers into their patronization, offering the same or similar type of product or services as other society.
those companies that focus on the same type of customers as another company can consider this company to be direct competitors. Most companies usually conduct their customer base to know that the type of people most likely buy their products. The result of the study will show a part of the community to which they should focus on their marketing efforts. For example, a company that produces Fashion UNDLushing can find that young women in a certain age group form their largest customer base. When a second company that also produces fashion accessories, it begins to concentrate its efforts on the same demographic group on the basis of the same study, then it can be considered one of the direct competitors of the first society on the other company.
Other examples of direct competitors are companies that use the same marketing tactics as other society to promote their products and acquire new customers. For example, a mobile phone can choose to offer free eRreader to customers who buy one of its more expensive phones as a bait to encourage more people to buy phones despite the high price tag. Another mobile phone company may decide to participate in similar tactics, for example to offer your customers a free photo ofARAT for buying a similar expensive phone. This type of Company is one of the direct competitors of the first company.
Perhaps the most visible form of direct competition is when other companies offer the same product type as another company. For example, a company that produces vacuum cleaners will consider other companies that produce vacuum cleaners as direct competitors. In the same sense, the automatic repair shop will consider other automatic mechanics in this area as direct competition, as they offer the same type of service and serve the same demographic demography of consumers.