What Are the Different Types of Restaurant Marketing Ideas?

Restaurant marketing is a marketing concept based on the rapid development of the restaurant industry.

Restaurant marketing

The rapid development of the catering industry, followed by the development of the concept of restaurant marketing has gradually evolved from the original self-centered product concept, production concept and sales concept to a marketing concept based on the needs of customers. The emphasis of restaurant marketing is not only on the immediate benefits of the catering company, but also on social benefits, and on the establishment of the company's overall image and long-term benefits. Catering marketing not only refers to catering sales promotion, advertising, publicity, public relations, etc., it also includes a series of planned and organized extensive catering operations to satisfy diners and to achieve catering business goals. Product and service activities. Such as advertising marketing, publicity marketing, menu marketing, personnel marketing, restaurant image marketing, telephone marketing, public relations marketing and special marketing activities are among the marketing methods of catering companies.

The traditional marketing methods of hotels and restaurants are mainly realized through propaganda media. For example, television, radio, Internet, newspapers and magazines are used to advertise hotel openings or promotions, or use restaurant leaflets; mailing ads, outdoor advertisements, and hotels or restaurants. Signs at the entrance, elevators in the store, etc. convey dining information. In addition, some more effective marketing methods have recently emerged--electronic menu marketing.

1New service marketing-launch special services to old customers

At present, the catering industry has launched targeted service marketing, that is, marketing methods specifically targeted at hotel old customers. Chen Jian, Grandma Bridge Hotel's kitchen manager, Bai Jianhua, told reporters that the hotel has prepared customer membership services for regular customers. As long as the customer presents a valid ID and deposits a certain amount of consumption at the hotel member office (20,000 yuan is the minimum starting point), he can obtain a member account and become a VIP member of the hotel. In the member area, the waiter is equipped with a server similar to a walkie-talkie. If there is something, the dining guests can press the button on the table to "shout" the waiter and enjoy "silent service". In addition, the hotel also set up a special ordering phone for members, and there is a person responsible for answering. This phone is connected to a computer with a member's profile. When the member's ordering phone rings, the computer's screen will directly display the member's profile content, including name, gender, hobbies, favorite dishes and so on. service.

2 Restaurant image marketing-design and planning of restaurant image

The hotel can work on the design of the store logo, the choice of restaurant theme, the restaurant's decoration style, furniture, layout, color lighting, etc., so that it can play a promotional role. For example, you can create a Banana villa with a small Vietnamese style in Shanghai dining in the old Shanghai style in the 1930s; a Dai restaurant in a bamboo style; a western-style steakhouse with a romantic and elegant art atmosphere: a mahogany chair with mahogany (or imitation mahogany) furniture, High-end Chinese restaurants with appearances such as Qing Palace costumes; Mongolian restaurants with yurts, small square tables, and flower carpets as the theme images, exuding a sense of ruggedness and gameplay; entertaining customers with handwritten menus on the small blackboard at the entrance of the restaurant Italian, red, white, and green three-colored national flags can be seen everywhere in the restaurant; small red lanterns, welcomers dressed in red flowers and green leaves, greet diners in a clear Sichuan cavity, wearing Chinese coat In later life, a large copper pot with a long spout is held in the hand like a waterfall. The Sichuan-flavored restaurant in Chinese tea is an example of successful restaurant image marketing.

3Media marketing to promote restaurants

Catering marketers can use the media for marketing in two ways. The first is to directly invite media personnel to participate in the hotel event. During the event, marketers should invite media representatives to participate. You can provide information about restaurant activities in advance, or you can inform the media in the form of a written notice or a self-made news release, and strive to use the media to promote the hotel. The second is to cooperate with the media. The hotel can co-organize small columns such as "beauty recipes", "festival cuisine", "colorful life", "diet and health" with television, radio, newspapers, magazines and other media, which can expand the hotel's positive impact on society Improve the reputation of the department or restaurant, and also promote its own operating characteristics and various sales activities.

4 Reasonable use of meal sales

Personnel sales generally can be divided into two situations, special sales and full sales. The general catering industry can set up special salespersons to carry out the marketing of catering products, or use the strength of all employees in the hotel to market the hotel. For professional marketers, they are required to be proficient in the catering business, understand market conditions, and be familiar with the operation of hotel catering facilities and equipment. The full-time marketer is divided into two levels. The first level is composed of full-time personnel such as marketing directors, catering sales agents, sales department managers, and sales personnel. The second level is composed of part-time salespersons such as catering directors ( Or catering manager), banquet manager, restaurant manager, reservation staff, welcome staff, service staff, etc. Managers can greet diners at the entrance of the restaurant before each meal; visit during the meal to resolve various complaints and problems on site; sincerely thank the diners after the meal and ask the diners for their opinions on the dishes, drinks and services; service staff Through their warm and polite attitude, skilled and superb service skills, and appropriate and appropriate language arts, they can make vocal or silent sales to diners.

5Sell to dining diners with various forms of menus

When catering enterprises choose this method, they can pay attention to three aspects. First, try to make the menu as colorful as possible. Can design fixed menus, circular menus, special menus, today's specials, chef's specials, weekly specials, new dishes of the month, children's menus, middle-aged and elderly menus, couple menus, weekend menus, food Menus, etc. to promote and market. Second, the format and size can be flexibly changed. Various menus can choose different textures according to the situation, design covers with different moods and different interests, the format and size can be flexibly changed, and can be made into paper pad type, desk card type, poster type, hanging type, tent, etc. Formula and so on. Third, consider color. The color of the menu is either gorgeous, or elegant, style or luxurious, or exquisite.