What are the advantages and disadvantages of local sponsorship?
Local sponsorship includes some obvious and some not so obvious advantages and disadvantages. Some of the advantages of local sponsorship invest in local sources, create a positive local image and are able to carefully monitor relationships. Limited recognition of brand and companies outside the local area and immediate recognition for unsuccessful sponsorship among loyal local consumers represent several disadvantages. These sponsorship provides funding of various efforts. This includes sponsoring sports events, sports teams and other events such as charity auctions and fundraisers. Corporations may decide to donate cash directly in exchange for confirmation at the event or display their company logo on brands and ads. Sponsorship may also include free products or services in exchange for recognition.
Investment in local communities and resources of the local sponsorship. This type of reinvestment in the surrounding community helps to support local initiatives in the area of local culture and financing important to the SMto the employees of the company. Support for the spirit of community involvement also brings other benefits, such as a faithful customer base.
including local sponsorship in any plan to return the local or global community is essential for creating a positive corporate image and culture. Creating a positive corporate image helps to increase the sale of the company and bring new customers. Corporations can benefit from local customers' loyalty during heavy economic times and use local consumers as a way to get a word about new products, services and initiatives of the company.
One of the disadvantages of local sponsorship may be a limited amount of recognition associated with sponsorship. Local gifts can help support local needs, but the short attraction of global attention to the company or the various products and services offered by the company falls. But they can have local campaigns and SPa national or global reach. This includes those sponsoring regional sports teams that travel or attract media attention.
The disadvantage of local sponsorship is the possibility that it all goes downhill. This includes sponsoring a local event that becomes a newspaper for all incorrect reasons such as fraud or violence. Sponsoring a local athlete, which makes a bad decision on lifestyle, can also think about a sponsor. Sponsorship is a risk, whether local or global, but loyal local consumers who represent your base customer base can take a different view of the situation and keep the local company to higher standards than customers who are not local.