What Do New Media Agencies Do?

New media integrated marketing is based on integrated marketing of new media such as online new media, digital new media, and mobile new media. Based on in-depth research on Internet resources and familiarity with online marketing methods, based on the actual situation of the enterprise, according to the advantages and disadvantages of different online marketing products, multiple online marketing methods are integrated to provide online marketing solutions for enterprises. Integrated network marketing is also called network integrated marketing, integrated network marketing, and integrated network marketing. To put it simply, integrated network marketing is to integrate various network marketing methods and match with customer needs to provide customers with the best network marketing methods.

New Media Integrated Marketing

4I Principles of Network Integrated Marketing: Interesting Principle, Interests Principle, Interaction Principle, Indliduality Individuality Principle.

Interesting

The gossip is a hot pass, and "Biaotou" is the epitaph of "Wuji". When Sister Furong's stature was hot on the Internet, when more and more information came with a "pan-entertainment mask," an age of entertainment to death had arrived. The essence of the Chinese Internet is entertainment. Mixed in the "entertainment circle" of the Internet, advertising and marketing must also be entertaining and interesting. When we lose our power and say to consumers, "Are you willing to listen, are you willing to listen, or are you willing to listen, never force it?" Obviously, creating some interesting and entertaining "sugar-coated" incense bait, marketing The fishhook cleverly wrapped in a fun plot is an effective way to attract fish. "Great Internet marketing, he has fun blood flowing on him! He is not a blunt advertisement, he is not a blunt advertisement! The entertainment factor is in his soul!"

Interests

That's right, interest! The world is full of benefits, all are good, the world is good, all good. The Internet is a flood of information and services. Marketing activities cannot

Step 1: Market research

Step 2: SWOT analysis (firm strengths, weaknesses, opportunities, and threats)

Step 3: Market positioning and business strategy

Step 4: Develop a targeted marketing strategy

Step 5: Brand planning and low-cost integrated marketing communication strategies

Step 6: Develop a Competitive Regional Marketing Strategy

Step 7: Investment promotion planning and strategy, dealer management

Step 8: Marketing team construction and management (personnel, business, information, etc. management)

Step 9: Marketing budget and annual marketing implementation plan (including marketing control system)