What Is a Concept Store?

The concept store uses a full-consulting sales model to understand customer needs and problems, and introduce and recommend tailor-made supporting products for them.

Concept Store

The concept store uses a full-consulting sales model to understand customer needs and problems, and introduce and recommend tailor-made supporting products for them.

Chinese name

Concept Store

Originated from

Europe and America

Popular in

Japan

Used for

Describe a unique and creative store

The term "concept store" originates from Europe and the United States, and is popular in Japan. It is used to describe those stores with unique style and creative ideas. The concept store uses a full-consulting sales model to introduce and recommend tailor-made supporting products for customers based on their needs.

[Expansion reading] I don't know when, I gradually started to have boutiques, flagship stores, image stores and concept stores. Flagship stores are located in various cities. In the image store, the brand image is displayed, and every detail cannot be ignored, and of course the culture is also begun to be respected. As for the concept store (in fact, boutiques, flagship stores and image stores are a concept), they need to be named after the concept. Incorporate more creative ideas and lifestyle guidance into the brand culture.

The design of each store must at least give it a concept or theme. The concept requires the history of the brand and the theme is the direction of the design. Many times, we will subjectively designate a storefront or decorate it with an "nickname". Whether this "nickname" is derogatory or not, it implies the success of the store design. ^[1]

The term originated in Europe and the United States, and is popular in Japan. It is used to describe those stores with unique styles, specializations and creative ideas. Stores that integrate more creative ideas and life advocates based on brand culture are generally referred to as concept stores

In China, the concept of store operation has just emerged, and its market space and development space are still large. The concept store uses a full-consulting sales model to understand customer needs and problems, and introduce and recommend tailor-made supporting products for it. A large business concept that integrates leisure, consumption, and entertainment

"Concept" evolution. In the past, brand display and sales may only require a window, a banner, and a counter. Now it is necessary to delineate a large area and build a unique "palace".

I do not know since when the city gradually began to have boutiques, flagship stores, image stores and concept stores, the change in store name also reflects the upgrade of merchandise sales. The boutiques sell the best of their kind, and are still known for their products. Flagship stores are located throughout the city, with products that are good enough, the store space is large enough, and the decoration is exquisite. Then go to the image store. Brand image, every detail can not be ignored, and of course culture is also being promoted; as for the concept store-in fact, the so-called

Fashion store

A thousand people may have a thousand concept store models. A concept store is actually a creative space full of imagination-

White-collar version: The brand is loud enough, the space is large enough, the layout is reasonable enough, and the service is meticulous enough to make people feel comfortable and feel a lot of eye-catching things when entering. Such a store should be considered a concept store. (Lu Xiaoyu)

Planner's version: I think the concept store is not only the products sold, but also some things for display, such as the furnishings or layouts that reflect culture, personality, and style. (Cheng Li)

Dealer Edition: Let consumers buy a full set of things they like in a brand store, including clothing, accessories, etc., and feel the brand culture and brand influence. (Ms. Li)

Advertiser version: Maybe at first glance you don't quite understand what concept this shop wants to express, but it does have something to attract you and looks different. This is the concept shop! (Mr. Xu)

Street version 1: stores with personality, selling unique things, and can even teach you something, such as DIY. There are not many shops like Shijiazhuang. (Brook)

Street version 2: I think there are a lot of flagship stores on the street. Is this a concept store? Say no! (Qin Qin)

"Sanlian Life Weekly" edition: Those who don't sell well and have exhausted their efforts to turn the store into a theme park, a messy apartment or a museum of modern art can be called concept stores. Concept stores need to be endless,

Shijiazhuang Concept Store

When you search Shijiazhuang, you will find many large-scale propaganda concepts or storefronts with some traces of concepts, or stationed in large shopping malls, or scattered on the street, tempting consumers' excited nerves.

Concept embodiment: brand culture influence

The overall decorative color of the black matte surface, the design of the humanized display cabinet, the crystal price tag that reflects the quality of details ... Montblanc's third-generation image shop debuted in Shijiazhuang, showing the sense of luxury in its simplicity. Point the quality of the concept store. It is said that details such as ground logos and price tags are also shipped by air from Germany. The rigor of its brand

Concept reflects: taste in fitting room

In the spacious fitting room, there is an LCD TV. Accessories such as hats and scarves are available for fitting. The seats outside the fitting room provide a rest for the companions waiting outside, and the aisle between the door and the chair. It's a small runway. In new clothes, I came out to show my companions. This is the fitting room of the fifth-generation lifestyle scene shop for white-collar workers. In the space outside the fitting room, the fashion is displayed according to different colors. The courteous waiters wearing formal clothes are always ready to provide consumers with detailed services. The embellishments of flowers and green plants are visible, and the transparent seats are very design. If you are tired, you can enjoy free drinks and snacks at the bar for customers to rest ... It feels like home, but it seems to be more honorable than home. This is probably the consumption environment that white-collar workers want.

Concept level:

Concept embodiment: product function partition

The Estee Lauder counter has been very popular since its debut in the Northland on September 15th. The white-based store design has made the Estee Lauder counter stand out. Walking in the store feels very bright and transparent, and the functional area is also very clear. The open makeup area makes it easier for customers to buy. There is a sales lady who provides one-on-one service to customers. You can sit at the skincare table and ask The sales lady consulted and exchanged, and by the way rested. Estee Lauder's platinum skin care series is more expensive and luxurious, so I set up a platinum bar specifically, sitting on a comfortable white sofa feels pretty good. There is also a very fashionable perfume wall in the store. The material of the transparent glass is very clean, and it also plays a good decorative role while displaying the products.

Concept level:

Conceptual manifestation: comprehensive care for mothers and babies

This is a street store with a clear concept in the name of the store. The logo on the store is very warm. A mother is holding her baby in a red heart. This store provides comprehensive supplies for pregnant and postpartum mothers and newborn babies. It even looks a little crowded due to the complete variety of products. You can find what you want and unexpected in this small store, baby. Of course, you don't need to mention clothes, shoes and socks, strollers, cleaning products, skin care products, nutrition foods, including haircut tools, toys, bottle cleaners, head shape pillows, and so on. There are also maternity clothes, underwear, specialized skin care products, postpartum body shaping clothing for mothers, etc. Seeing a variety of special products really makes people feel more and more detailed.

Concept level:

The concept reflects: skateboard + clothing, showing young personality

The name "I am me" is very personal in nature. It can be said that it is quite famous among the young people in Shijiazhuang. From the original individual clothing store to the combination of clothing and skateboarding today, the "I am me" store in the world looks more like a sports club. The skateboards, clothing and shoes displayed in the store are full of youthful tension. There is also a lot of space for young people to release their personality, dance hip-hop or small parties, and expressing themselves may be the life concept advocated by "I am I", which definitely resonates with young people in the 80s.

Concept level:

What concept is the concept store selling? The following points can probably explain the concept store one or two!

A product concept: making articles on products, such as limited sale models, celebrity signature models and designer DIY products, are good concept gimmicks.

B decoration concept: the unique layout of the store is the only way to win the concept store, even if it is difficult for ordinary people to understand the artistic framework, at least to attract more attention, the most important thing is to pay attention to creativity.

C cultural concept: The cultural concept of a big brand is one of the reasons why people are pursuing a brand. The history and culture and celebrity allusions told by a product are enough to add points to the store and products.

D. Experience concept: The ultimate goal of in-store products is to sell, but consumers' experiences and feelings are also welcome. This is one of the marketing methods. Of course, if this experience represents an avant-garde lifestyle, then the concept is full. .

A home store called The Apartment in New York City, in addition to displaying ordinary bizarre household items, also arranged a New York apartment that looks normal and seems to be inhabited by people. There are dirty dishes in the sink and socks on the bed. Customers will be invited to "live" in this apartment for several hours.

The perfume shop Helmut Lang Parfumerie is very personal. The entire shop is empty. There is only a counter with a few bottles of cologne and a long LCD device. Then look at it, it is a poem written on the wall: "I walk You, I see you, I stare at you, I wait for you, I play with you, I breathe you, I feel you, above my skin. "

Sephora's Paris Champs-Elysees store has 1,200 square meters, 250 brands, 16,000 beauty suggestions, a personalized dressing room, and exaggerated perfume walls.

The LV "House of Fashion" design in Paris is very impressive-the wall is decorated by metal rings with a combination of 110,000 circular letters; the sides of the floor and stairs are LCD screens, and the videos of the latest LV fashion show are rolled; The small rest area in the women's shoes area, facing the Champs-Elysées, has a romantic atmosphere running inside and out. This store also sells books published by LV, one of which is an "e-book". Combining with the most advanced video technology at present, as long as you wave it with your hand, the e-book will automatically turn pages. This book is also a concept.

Coffee concept shop

People in front of the computer are drinking coffee, and in a quiet environment, in the beautiful sound of music, leisurely buy their favorite mobile phone online. This is the scene inside the Beijing Dixintong Network Concept Store. This store is divided into two floors, divided into optional parts area, mobile phone sales area, free Internet phone area, Internet shopping area, lounge bar area, mobile phone digital photo printing area according to functions.

People in modern cities suffer from conceptual habit, and they are involuntarily favoring conceptual things.

In fact, our life has always been accompanied by concepts, but the concepts have never been as prominent and prominent as they are today. What exactly is the concept.

However, I can chat and drink coffee when I buy clothes, I can play rock climbing in a sports shop, I can enjoy graffiti in a paint shop, and experience on-site beauty in a cosmetics shop. ... This is obviously a pretty good feeling, there is no need to describe the exact "concept" in words.

Some people say that a good brand not only has good texture or quality, but also considerate service, as well as up-to-date cultural and humanistic care, and can even provide people using this brand with spiritual dependence. This is probably the trick that the concept store is best at. When we become dependent on the brand and become loyal "fans" of the brand, the concept that the concept store has worked hard to achieve great results.

The concept store actually satisfies people's desire for fresh and creative things, and the concept habit is justified.

Therefore, when more and more consumer buildings appear around us and there are more and more big names showing temptation, we say that surrender is also glorious in front of concept stores.