How can I do a SWOT analysis of the hotel?

The way to carry out strengths and weaknesses, opportunities and threats (SWOT) of the hotel analysis is to apply the principles of technology to a comprehensive overview of everything in an internal and external environment that could affect the hotel from a business point of view. It is important to find out the strengths of the hotel and what could cause the hotel to be weak. Characteristics that can be described as opportunities from which the hotel can grow must also be included. Finally, the analysis should include investigations of characteristics that may be a potentially threat.

The strengths in the SWOT analysis of the hotel could be something like the size of the hotel. If the hotel has many rooms, it increases the profit that can be achieved from the hotel. The reputation of the hotel can also be a force, because a hotel with a five -star rating means that An has an excellent reputation. Such a good reputation means more customers and the ability to charge higher amounts for rooms, services and Dalthe devices of the device. If the hotel has auxiliary facilities, such as standard or first -class conference rooms, it is also a plus because it can increase the rental of rooms for events such as conferences, weddings and meetings. Well trained staff is a force, because customers will always respond positively to good and polite services. The company introduced in the hotel is also important because good corporate culture increases employees' morale and makes them more productive.

Weaknesses identified in the SWOT analysis of the hotel include all aspects that the hotel makes vulnerable. This includes features such as poor corporate culture and poor maintenance culture. A poorly maintained hotel soon gets a bad reputation and loses customers. Likewise, a hotel that has employees with a poor customer will also lose customers. These are some weaknesses that could affect the lower limit.

Opportunities in the SWOT of the hotel's analysis include factors such as favorable government policies and close proximityplaces where most people can have easy access to the hotel. For example, a hotel located near the main airport can consider its location as an opportunity because it is easily accessible to people who need a place to stay during transport. It is also a good business strategy, because it means that the management of hotels earns the presence of the airport to maximize its profits.

Threats in the SWOT analysis of the hotel are those factors that threaten the very existence of the hotel. An example of such a threat is too much competition. If the hotel is located in the area where there are many hotels, it will affect the profitable range of the hotel. Too many competitions are reflected in too many options for customers. This means that the hotel is a risk of having a maximum room.