What is a Specialty Store?

Exclusive shops, also known as franchised stores, refer to the retail industry that specializes in or authorizes the operation of a major branded product (manufacturer brand and middleman brand).

Specialty store

Exclusive shop, also known as a franchise shop, refers to

Specialty stores are also called franchised stores, not stores with well-known brands. A specialty store refers to a franchise store that exclusively operates a certain type of industry. With the refinement of social division of labor, each industry has its own specialty stores, and more and more detailed.

Specialty stores in various industries, on the one hand, meet social needs, and on the other hand, enhance their own brands. More importantly, the specialty store can develop the latest products for the enterprise and let customers know the first time. From product sales to after-sales service, people are becoming more accustomed to shopping in specialty stores.

Specialty stores are generally located in bustling commercial areas, shopping streets or

The specialty store has the following characteristics: The location is in a bustling commercial district, a shopping street or department store,

The specialty store is the window of the company's brand, image and culture, which is conducive to the further promotion of the company's brand;

Able to effectively implement and implement company culture and activity policies, effectively improve the group's execution ability, and break through the management bottlenecks commonly faced by modern enterprises;

Focus on professional and monopoly company brand, greatly enhance the terminal sales ability of the company's products, and create more opportunities for customers to purchase the company's series of products (monopoly + high-quality products + star service), and increase the sales of the company's products;

Integration of sales and service can create a stable and loyal corporate customer consumer group;

It is easy to provide company product information to terminal distributors and consumers in a timely manner, and it is easy to collect market and channel information;

When consumers go to the specialty store to buy products, the company has 100% sales opportunities (there are no other brands in the store), which greatly increases the turnover rate of the company's products;

In addition to the overall planning of the store decoration, you also need to take into account the decoration details.

First of all, in the decoration design of the store, we must pay attention to the design and decoration of the interior lighting. If your store is a clothing store, then if you use different lights, there is a significant gap in the effect of the clothes. Therefore, you must choose the lighting that best matches the color of your clothes. Of course, for different places, you must choose different lighting effects. For some important items, you should strengthen the lighting to make it more dazzling.
In addition, in the decoration design of the storefront, we must also pay attention to the design and decoration of the product. For different products, they must be placed in different places. All goods cannot be displayed in random order. There is no order. This will make consumers blind and can't distinguish the specific location of the products they need to buy, which will affect sales performance. . Of course, for the design of the store entrance, we must ensure that it is spacious and not so narrow, making people feel crowded.