What is an electronic billboard?

Electronic billboards are high-tech versions of traditional billboards that often occur along highways and main passages in some cities. The main feature of this type of billboard is to advertise goods and services or provide notification or promotion to the general public. One electronic billboard can offer a rotating selection of ads for one entity or to be used to display ad for multiple companies on a rotating basis.

Some of the earliest efforts to develop this form of mobile advertising brought results that were somewhat like a theater awning. The text and simple illustrations that were created using a design device were considered new but not cost -effective. As the technology continued in the procedure, the development of the rear and ability to control multiple displays from the central control unit has improved the quality and range of displays, while facilitating loading and unzinging.

One of the advantages of an electronic billboard is that advertisingAnd it no longer has to be static. Depending on the display source, the experience may be somewhat similar to watching advertising on television. However, the visual display can offer something simple, such as animated graphics that allows the billboard to present a simple ten -second message that is constantly repeating, allowing anyone who passed by, looking at the entire message with relatively small efforts.

In addition to improved visual display options, companies that operate billboards can also maximize their return on a single electronic billboard. Because it is possible to display the constantly changing rotation of ads for different clients, one billboard can advertise goods and services for several clients throughout the day. Advertisers sometimes have this approach that they like because they allow them to buy a certain amount of advertising time every day without having topay for full use of the board around hours.

Although it is likely that the use of electronic billboard advertising has increased over time, there are some obstacles that can reduce the use of this medium in some environments. Because many board operators use remote control devices to load and change display, some regulations that apply to wireless communication are likely to apply to the operation of billboards themselves. In addition, there is concern that movement on an electronic billboard is more disturbing for people who drive displays, which could lead to an increase in vehicle accidents. For this reason, some jurisdictions are likely to set limits on what intersections and sections of the highway can be placed.