What is an online advertising network?
Online advertising network is a company that acts as a connection between companies that want to advertise online and websites that want to sell advertising space. The online advertising network acts as a form of a broker where it negotiates with different large and small sites that want to sell advertising space. Online advertising network can negotiate a lower advertising price by promising that advertisers bring to a mass page to a website or other online place. The use of an online advertising network can be mutually beneficial for all three pages - online advertising network, advertiser and website selling advertising space. This is also advantageous for the advertiser because it allows them to advertise online at much cheaper costs than if the advertiser went directly to the Seller's website directly. Since 2009, about 70% of the online advertising space has been purchased directly from the web, while 30% were purchased via an online network.
The use of online advertising network has its advantages and disadvantages for advertisers. One of the advantages is that online advertising network has hundreds of relationships and sometimes thousands of websites looking for advertisers. This means that they have relationships with a website where the company's ideal customers visit, so an online advertising network can work to get the company's ad on the appropriate website.
One of the disadvantages is that the advertiser does not know where the online advertising network will place his ads. Even with this disadvantage, most advertisers believe it is a cost -effective way to get their advertising and marketing campaigns widespread over the Internet.
The website sells ads via an online advertising network also benefits from a relationship. For one thing, the web earns money from the sale of advertising space. Second, the site does not have to go out and find advertisers separately. Thirdly, it controls greater traffic on the web or a specific pageThe arms of the site where the ads are placed.
Some advertising networks sell advertising space outside the website. These agencies also sell space in online intelligence newsletter, e -mail and blogs.