What Is an Online Niche?

Niche is a market segmented by the advantages of enterprises. This market is small and has not been satisfactorily served. Products push this market and have a profitable foundation. Here it refers specifically to highly targeted and professional products. According to Philip Kotler's definition of "niche" in "Marketing Management": Niche is narrower identification of certain groups, this is a small market and its needs are not being served well, or "there is gain The basics". (This favorable market position is called "Niche" in the west, and it is usually translated as "niche" overseas.) After determining the niche market, companies often use more specialized operations to obtain the maximum benefits. Means seek their own way in the strong market gap.

Niche

(Business term)

Ecological (kn), niche, small ecological environment

Refers to all the resources required for the survival and reproduction of an organism. Identical species of biological salamander compete until one species becomes extinct. Species that have ecological intersections but do not completely overlap will undergo character replacement during evolution to adapt to inter-species competition, and eventually form disjoint ecological maggots. Ecologically, the species that coincide with each other are defined as the same species.

The word "niche" is a transliteration of the English word "Niche",

Generally speaking, ideal

Niche market refers to the "niche market", also known as the "gap market, niche market." Niche is relative to mass, and niche market is mass market . The Niche market is aimed at a small number of customer groups that have been ignored or segmented. Although this part of the market is not large, traditional marketing cannot meet such demand, so it has rich market opportunities. If the market resources of the niche market can be effectively aggregated, considerable profits can also be generated.

The word Niche comes from French. The French believe in Catholicism. When building houses, they often cut a small shrine on the outer wall for the Virgin Mary. Although it was small, it had clear borders and a lot of holes, so it was later used to describe the niche market in the big market. In English, it also has a meaning, that is, stone cracks on cliffs. When people are climbing, they often use these tiny gaps as fulcrum and climb up a little bit.

In addition, niche is often used to mean "appropriate." Everyone has to find his niche in life (to find the right position), and to find the right niche for oneself (to find the right position) and niche partner (the right partner).