What Is Commercial Advertising?

Commercial advertisements are advertisements for the purpose of making profits. They mainly use advertising media to carry out advertising and communication activities on commodities, labor services, markets, and ideas. Commercial advertising is for profit. Regardless of the content of the information transmitted by product advertisements, the ultimate goal is to make profits for advertisers' businesses or individuals. Commercial advertisements must be clearly "advertisers", and advertisers are legally responsible for the authenticity of the information they send, so that consumers can safely buy the products that advertisers advertise. This is different from news and publicity. Commercial advertising, as a link in the sale of goods, has its own target market and target audience, which is determined by the target market of the company's goods or services. ^[1]

Commercial advertising

Right!

Commercial advertisements are advertisements for the purpose of making profits. They mainly use advertising media to carry out advertising and communication activities on commodities, labor services, markets, and ideas. Commercial advertising is for profit. Regardless of the content of the information transmitted by product advertisements, the ultimate goal is to make profits for advertisers' businesses or individuals. Commercial advertisements must be clearly "advertisers", and advertisers are legally responsible for the authenticity of the information they send, so that consumers can safely buy the products that advertisers advertise. This is different from news and publicity. Commercial advertising, as a link in the sale of goods, has its own target market and target audience, which is determined by the target market of the company's goods or services. ^[1]

Commercial advertising means that the commodity operator or service provider bears the cost directly or through a certain medium and form.

Commercial ads are goods

Commercial advertising is targeted at the target market audience,

1. Product advertising

Entity positioning strategy refers to

Commercial advertising is both an economic phenomenon and utilitarian; it is also a cultural phenomenon and ideological. Therefore, on the one hand, commercial advertising has the commercial function of promoting sales and guiding consumption; on the other hand, it should serve the society and disseminate ideas, morals, and cultural concepts that are suitable for social requirements and in the interests of the people, that is, they have social functions.

Social functions of commercial advertising

Whether commercial advertisements fulfill social functions will have a broad and far-reaching impact on society and culture. This is because, whether intentionally or not, many advertisements express and reflect certain ideas and concepts, and reflect certain value judgments and value pursuits. The process of people's acceptance of advertisements is a process of being appealed, infected, and affected. Advertising spreads quickly, has a wide range of spreads, and has a high frequency of repetitions. It fills the life and space of a large number of audiences every day, accumulating day by day and imperceptibly. It can be seen that advertising can indeed affect the audience's cultural psychology and change their thinking and value orientation. In fact, over the past 20 years, the changes in China's social atmosphere, the liberation of ideas and changes in lifestyle have all been closely related to advertising.

Cultural Function of Commercial Advertisement

Commercial advertising is an important means of merchandising, with distinctive utilitarian characteristics and strong economic functions. Commercial advertising is also a social and cultural phenomenon, a part of social culture, and therefore also has cultural characteristics and functions. While using the economic function of commercial advertising, we should also examine advertising into the social and cultural system, and fully understand the cultural function of commercial advertising and its cultural responsibilities, in order to make better use of it and make it more social

1.Time is what you make of it. (Swatch)

Forever. (Swatch Watch)

2.Make yourself heard. (Ericsson)

Understanding is communication. (

1. For profit. This is the fundamental attribute of commercial advertising. ^[2]

1. Authenticity. Authenticity is the most basic principle and life of commercial advertising.

2. Ideological. Advertising is both an economic phenomenon and a social promotion activity.

3. Normative. Commercial advertisements must comply with national laws and regulations.

4. Purpose. There is a clear target audience and target market.

5. Scientific. Its production, use and management are combined with modern scientific and technological means to conduct quantitative and qualitative scientific research from the macro and micro perspectives.

6. Artistic. Advertising is also an art. The more artistic, the more attractive, expressive, and appealing. ^[2]

There are various forms and means of commercial advertising, but the writing of language is still the basis of advertising. What we want to learn is the writing form of commercial advertising copywriting.

The content elements of commercial advertisements are composed of title, body, ending, and advertising slogans.