What is the public service advertisement?
public service advertising is designed to inform the public about issues that are often considered in general in the general best interest of the community. It usually reflects a political view, philosophical theory, religious concept or humanitarian notion. This is also commonly referred to as public service notification (PSA) or Community Services (CSA) notifications. Ads are usually broadcast on a radio or television, but can also appear in newspapers or magazines. They prevail in industrial countries around the world. Many dogs predominate topics, protection and security topics. Public service advertising campaigns are often sponsored by trade associations, civic organizations, non -profit institutions or religious groups. In addition to paid advertising, the US Army regularly produces a dog as part of its recruitment effort.
Some PSA ads are used by a celebrity spokesman to get attention. Others try to appeal to masses through the depiction of risks and questions of relevant PRO ordinary men, women and children. A common misconception about public service advertising is that it includes advertising for political campaigns that are actually funded privately.
Most public service advertising includes the joint efforts of the private and public sector. Non -profit groups and government agencies are commonly associated with private mass media, promotional and advertising companies to produce places for radio, television and press media. Most often, the non -profit agency creates a message and the advertising company develops a campaign, climbs to meet industry standards and plan its distribution, everything for free. Television and radio stations usually send these ads free of charge and I usually also publish free magazines and newspapers for free.
In recent years, it has become common for US television stations to be listed in public service promotions immediately after sendingIt focused on a problem considered sensitive and concerned with many members of the general public. These PSA broadcasts usually offer addresses, websites and free phone numbers for information sources. Some of the topics focused on the dog included rape, abuse of children, domestic violence, AIDS and civil rights.
public service advertising was once a requirement for US radio and television stations to obtain their broadcast licenses from the Federal Communication Commission (FCC). The stations agreed to broadcast a predetermined number of dogs that would normally broadcast out of peak hours to prevent the intervention of paid advertising from sponsors. The deregulation of the broadcasting industry in the 80s has removed this obligation.