What is advertising to the directory?

The advertisement directory is to place printing ads and commercial contact information on the yellow and white pages of telephone books. Directors publishers can place extracts of white and yellow pages in separate publications. The telephone directory is usually grouped according to the main metropolitan areas and their under communities. Ads are usually listed in alphabetical order by category such as legal and consulting services. The fact that many consumers consult the lists of telephone books in finding a company that may meet their needs is one of the reasons for its low cost. In addition to advertising on the list or displaying some directory, they sell the cut -out coupon space and advertisements to cover full length. This into the community in which it is distributed. In most cases, the local telephone company will take responsibility for the production and distribution of directories annually. Company's sales representatives require local and regional businesses to remove or renew advertisements and basiclists.

White pages differ from yellow pages in that the publication is listed on the list of residential telephone numbers in addition to local businesses. The yellow pages focus exclusively on commercial statements and can contain a quarter page, half page or nationwide page. Depending on the population of the area, two separate advertising publications of directory can be created. In smaller communities, lists of yellow and white pages are usually combined into one book.

While the white pages will simply listen to phone numbers and addresses in the alphabetical order, advertising on the yellow pages directory will be a list of groups from BTYP usefulness. For example, all legal companies that decide to purchase advertising space in the directory will be listed in the “law firm” or “legal advisors”. In some cases, subgroups or specialties will be grouped into separate sections. NFor example, some publications yellow pages are smashed by law firm according to a specialty such as "family/divorce" and "compensation of workers".

Telephone companies usually distribute advertising publications of directory to most community residents, as well as commercial and government facilities. Given that the cost of publication applies to advertising fees, residential members do not pay for books. Many use it as a source when they move to a new community and do not know what services can be available. In addition to print publications, yellow and white pages directory lists can be available.