What Is Infrastructure Asset Management?
Infrastructure assets refer to those technologies, working methods and procedures that an enterprise can run, including management philosophy, corporate culture, management processes, information technology systems, network systems, and financial relationships.
Infrastructure assets
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- Chinese name
- Infrastructure assets
- Foreign name
- Infrastructure assets
- Classification
- Market assets, intellectual property assets, etc.
- Content
- Management philosophy, corporate culture, etc.
- Infrastructure assets refer to those technologies, working methods and procedures that an enterprise can run, including management philosophy, corporate culture, management processes, information technology systems, network systems, and financial relationships.
- Intangible assets are mainly divided into four categories: market assets, intellectual property assets, human assets, and infrastructure assets (Bro-king, 1998).
- (1) Market assets: Generate beneficial relationships with the company and its market or customers, including various brands, loyal customers, sales channels, franchise agreements, etc.
- (2) Human assets: the talents embodied in the employees of the enterprise, including group skills, creativity, problem-solving ability, leadership ability, business management skills, etc.
- (3) Intellectual property assets: a form of property protected by law, including skills, trade secrets, copyrights, patents, trademarks, and various exclusive design rights.
- Human assets are the basis of the entire enterprise operation. Market assets and infrastructure assets are the core of a company's competitive advantage. Intellectual property assets can only obtain temporary comparative advantages. The core competence of Coca-Cola is not only its Coca-Cola formula, but also its ability to convince consumers that it has a secret formula. This ability is based on market assets and infrastructure assets such as intangible assets. Therefore, identifying the core competence of an enterprise can begin with auditing its intangible assets, especially in terms of brand, channel, culture, structure, and procedures, because these factors are the result of the company's own long-term investment, learning, and accumulation, which makes it difficult to imitate Duplicated features.