What is online advertising?
Online advertising is simply an advertisement that is done over the Internet. For those interested in such a strategy, there are many options and some have found a way to advertise online through things that do not seem to be traditional advertising media. While the effects of online advertising are still studied, it is a rapidly growing advertising dollar segment. In fact, in the five years from 2006 to 2010, online advertising will increase from 6 percent of all money spent on advertising to 12 percent or more. This could mean the beginning of the basic shift in how all advertising dollars will be spent. Newspapers and magazines around the world face a number of differences in challenges, including loss of advertising income. Many of them attribute some of these fighting online advertising that not only accepts the share of advertising, but also the share of the audience. This is especially true for the audience of young adult men, which is the target demographic demography of many advertisers.
, however, newspapers and magazines are not the only media that deal with lower incomes. A remarkable thing about online advertising is its ability to cut the spectrum. For example, online ads can look like television ads or press ads. The possibilities are unlimited. Furthermore, because of hyperlinking, advertisers have the power to transport potential buyers directly to their site or to the website selling their products.
In some cases, online advertisement may not look like advertising at all. There was one case where the video was listed on an online video sharing showing a website showing how popcorn jumped up by radiation released from mobile phones. While it was later revealed as a scam, a company that gave video online received a significant amount of free or almost free publicity. The company sold a headset device to help reduce the exposure of an individual radiation.
Online ad also attracts some advertisers, PRThere is no payment with some types of ads if there are no results. With the slip advertising, the advertiser only applies if the user clicks on the ad. This type of strategy can be a very cost -effective advertisement, especially for those who do not have large advertising budgets.