What is the relationship between brand and corporate identity?

The relationship between brand and corporate identity lies in the way the brand reflects the identity of business. The brands are offshooting the company's company identity and have to report what the company costs. A society that developed a solid identity knows that people have trusted and relied on this identity. As a result of this trust, these people can buy a product simply because it carries the company of the company concerned. The company's brand seems to be the approval of the product, which leads to people to convince that such a product should have the qualities that have associated with the company.

The company brand includes aspects such as trademarks, logos, designs, corporate colors and font. Branding and corporate identity are related in the sense that customers invest any emotional currency they have cultivated through a relationship with the company in any product that bears the Company brand. Identity concerns the characteristics that makes society what it is. A good corporate identity allows you to do the sameSti really shine in a sea of ​​competitors.

Company identity can also be considered the motto of the company - its driving force. The identity of the company may be such that it does not produce any inferior or poor quality products or that the failure of promises cannot maintain. For example, some courier companies promise their customers to deliver their land anywhere in the world within three days. This promise, if maintained, becomes part of their identity. The relationship between branding and corporate identity is therefore the fact that anything that carries their logo or brand automatically inspires feelings of reliability and credibility.

This connection between brand and corporate identity is why most companies protect their idenically. They do not want to give the impression that the competitor's product comes from their company. For one reason, this would reduce the confidence that people have in the identity of society. It would also lead to financial losingYou for society because other people try to earn their fixed corporate identity.

Identity protection would be a company in Japan, known to create excellent electronics. Society has developed its identity to reflect the fact that it means quality. If another company begins to produce knock-off versions of Japanese electronics and illegally sell them under the Japanese brand, such a company takes advantage of a disproportionate advantage of the company's identity.