What is the role of a marketing mix in tourism?
The task of the marketing mix in tourism is to bring customers or tourists to the destination, product or services that tourism wants to sell. Four parts of the marketing mix in tourism include product, prices, promotion and place or distribution.
The task of the Marketing Mix product in tourism is to inform tourists about what the company is trying to sell or promote. The product for tourism can be a bus search, hotel stay or cruise. The product or service is particularly focused on the tourist market, but can range from a tangible product, such as a souvenir to an intangible product such as a bus tour of the city. Prices must be set so that all competitors who offer the same business or substitute business are comparable. In other words, if there is a tourist activity of the dragon and there are two other Draka, Company, which opens the new company Kite Sailing Company, must find out what their competitioncharges.
Promotion is the role of marketing mix in tourism. It includes all the ways the company sells and advertises the company. This may include typical types of marketing, such as placing ads in tourist magazines and offering discount coupons in travel guides. This may also include a transition from a hotel to a hotel in the area and leaving a postcard or a squadron for each hotel room door.
In tourism, it is also beneficial to create common companies with other tourism companies. For example, when we return to Kite Sailing Company, it is wise to visit and talk to the reception in every hotel. The receptionist is the person that tourists tend to walk to find out what to do in this area. Establishing a relationship with the reception and their storage with marketing materials can react to strengthen business.
place is the role of marketing mix about howis a product or service associated with a client, customer or tourist. If it is a tourist product, then this part of the marketing mix involves the distribution of the product to store a retailer or other ways to make it pay for tourists. When it comes to tourist service, it usually means attracting tourists where there is a service.