How Do I Become a Chief Brand Officer?

The Chief Brand Officer (CBO) is a senior official who is responsible for brand strategy management and operation in modern organizations (including enterprises, governments or other organizations), and communicates internally and externally on behalf of the CEO regarding corporate image, brand and culture. CBO is not only a professional talent, but also a special talent. In accordance with international practice, the chief brand officer is the corporate vice president-level leader.

Chief Brand Officer

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The Chief Brand Officer (CBO) is a senior official who is responsible for brand strategy management and operation in modern organizations (including enterprises, governments or other organizations), and communicates internally and externally on behalf of the CEO regarding corporate image, brand and culture. CBO is not only a professional talent, but also a special talent. In accordance with international practice, the chief brand officer

Chief Brand Officer (CBO) It is a senior official in modern organizations (including enterprises, governments or other organizations) who is responsible for brand strategy management and operations. It represents the CEO on the internal and external aspects of corporate image, brand and culture. communication. CBO is not only a professional talent, but also a special talent. Because he is no longer just a communicator, but also a participant in corporate value design and responsible person for corporate brand equity management.

The chief brand officer is in charge of the vice president level of the enterprise according to international practice. Therefore, the salary of the chief brand officer in foreign countries ranges from hundreds of thousands of dollars to millions or even millions of dollars. The Chief Brand Officer (CBO), as the core figure in the establishment and implementation of the brand management system, is becoming the new favorite of enterprises. The Chief Brand Officer (CBO) is in accordance with international practice by a corporate vice president-level leader.

The establishment of the chief brand officer is a smart innovation in business management, that is, putting brand management on the management agenda. The so-called brand management refers to the establishment of a special person or a specialized agency by an enterprise to implement professional management of its own brand. The reason why a brand needs special management is that it is the largest intangible asset of an enterprise. Although this asset has not been included in the financial statements of many companies,

1. Directly participate in the analysis, decision-making and operation coordination of important matters of the enterprise, and provide enterprises with comprehensive and in-depth brand strategy decisions and professional support;

2. Responsible for corporate brand strategy formulation and brand communication strategy planning and implementation, and comprehensively improve corporate brand awareness and influence;

3 According to the business development strategy of the enterprise, formulate the overall brand marketing strategy and media communication strategy of the company;

4 Fully responsible for managing and guiding the promotion work of the company's brand promotion department and the planning and improvement of the brand promotion department;

5. Fully responsible for the coordination and communication with media, government and other departments to ensure the broad establishment and promotion of corporate brand image.

With the rapid development of the global economy, market competition is becoming increasingly fierce, and products are highly homogenized. More and more companies recognize that brands are the magic weapon for winning the competition.

Brand is not only the logo and window of the company's products, but also the carrier of marketing value information. A complete brand is not just a name, it is rich in information, including product level, cultural level, service level, visual level and so on. Only by fully and fully integrating this information can the brand's value and image be fully interpreted.

Following the era of advertising power and marketing power, the Chinese market has fully entered the era of brand power. From "make products" to "make brands"; from "made in China" to "created in China", Chinese companies can only pick up the most modern brand. The market weapon has moved from a "big manufacturing country" to a "big brand country". However, the establishment of this platform must first be based on the innovation of corporate systems and the training of talents, especially the training of corporate brand management mechanisms and corporate brand management talents.

As the chief person in charge of corporate brand strategy management, the chief brand officer is increasingly favored by enterprises. The establishment of the above various activities and trainings shows that the professionalization and internationalization of the chief brand officer has entered a new stage. The senior seminar of chief brand officer held at Peking University also foreshadows that "CBO" will go global as an educational brand and become the core capital of the company's development strategy like the CEO of the company.

Chief Brand Officer System, World Marketing Masters Philip Kotler and Marty New

Top 10 Outstanding China Awards, co-hosted by Nandu Weekly and Chief Brand Officer? The cutting-edge CBO selection was successfully announced in April 2008, and has received wide attention from all sectors of the society and many media. The first batch of outstanding CBOs, such as Cao Guowei and Wang Laoji, Shi Shaobin, showed the world the style of their operating brands, and at the same time, they contributed to the Chinese business community an iconic sample of building outstanding brands.

1. The most costly person in the business. CBOs who dare not spend money are regarded as the most incompetent, followed by improper spenders.

2. The first diplomat in the enterprise. At the end of the year, if you can't carry back a few medals to the company, you must immediately blame and resign.

3, the company's favorite person who sells new theories. This includes book theory and adoption of meals,

books

Chat theory and text messaging.

4. The most nervous media in the business. The most scolded reporters in his mouth, but when eating with female reporters, he smiled sweeter than the lotus cake.

5. Strong glue in the enterprise. In marketing, production, technology, finance, and administration, the CEO looks at anyone who is suspected of having a weak job, and the CBO sees everyone who has a problem before saying "good brother."

6. The most leisurely position in the company. Many jobs can be handled by the "external brain" agent, and the CBO can act as a critical critic and killer.

7. The most glamorous people in the enterprise. The best CBO is the role of the church CEO in dressing up.

8. The first speaker in the enterprise. If the company often has several roles to communicate with the media, it proves that the CBO has been rendered useless.

9. The number one scapegoat in the business. The failure to sell the product is related to the poor work of the CBO, and the leak in the toilet hinders observation.

10. Top security guards in the enterprise. Similar to Iraqi wartime spokesman Sahaf, as long as he is not pointed at his chest by the muzzle, he will certainly say that the situation of the company is good.