What Are the Different Types of Customer Service Qualifications?

Logistics customer service strategy refers to the overall and long-term plan developed by logistics companies in order to seek lasting competitive advantages, maximize the value of end customers, provide customers with competitive advantages, and increase the benefits of the supply chain by analyzing the internal and external environment of the enterprise. . Analyzing this concept includes the following three meanings:

Logistics customer service strategy

Right!

Logistics customer service strategy refers to the overall and long-term plan developed by logistics companies in order to seek lasting competitive advantages, maximize the value of end customers, provide customers with competitive advantages, and increase the benefits of the supply chain by analyzing the internal and external environment of the enterprise. . Analyzing this concept includes the following three meanings:

(1) From the perspective of logistics customer service strategy, it is to maintain the long-term competitive advantage of the enterprise in order to maintain the sustainable development of the enterprise.

(2) In terms of means, logistics customer service strategy mainly obtains long-term and lasting cooperation with customers by providing better services to customers and reducing customer operating costs.

(3) Logistic customer service strategy is global, important, and long-term in nature, and it is related to the survival of the enterprise.

Chinese name

Logistics customer service strategy

Foreign name

no

Agency

logistic company

Purpose

Seeking lasting competitive advantage

Each enterprise needs to formulate different development strategies based on its own goals, resources, environment and position in the target market to meet the needs of different customers. ^[1]

No matter what kind of customer service strategy, there are four basic elements. ^[2]

For enterprises, their goals are different in different periods and development stages, so the customer service strategy model adopted is also different. No matter which type of customer service strategy should include four elements: customer selection, value acquisition, strategic control ,Business Scope. These four elements are interrelated, and the focus of the company is different at different stages of development. ^[1]

If branding is consumer awareness, strategy is the process of providing services to consumers. The transfer of information in this process depends on using the right service strategy. The purpose of the service strategy is to gain a competitive advantage. There are basically three stages to achieving this goal: identifying some available competitive advantages; choosing several applicable advantages; and effectively demonstrating the strategic concept of service to the market. ^[3]

Making a customer service strategy is an important task that cannot be ignored by an enterprise. It has the guiding role of coordinating the internal resources and work of the organization, and it helps the enterprise to establish a customer-centric social image to the outside. ^[4]

Logistics customer service strategy is an important part of the logistics company's business strategy. It is a long-term plan for superior customer satisfaction through forecasting the future demand of logistics services and managing the resources of the entire supply chain. ^[5]

1) Formulate and publicize logistics customer service policies, formulate reasonable service standards and assessment standards in the context of customer surveys, and use appropriate methods to conduct extensive communication and publicity with customers so that they have a clear understanding and understanding. ^[2]

1. Determination of logistics customer service elements ^[6]

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As the pride of the home appliance industry, Haier has created an era of China's home appliance industry with its excellent technology, excellent quality, and service outlets throughout the country. However, the market is constantly changing. In recent years, price wars seem to have become the last straw for many domestic industries to save themselves. However, this method of drinking and quenching thirst not only failed to save the enterprise, but ultimately brought the industry's overall loss and quality degradation, and ultimately it was only the industry's destiny. There are no calm people in this war. According to the characteristics of market demand, Haier has embarked on a road of B2B personalized service, and once again set off a "haier whirlwind" in China's home appliance industry. The main ideas of Haier's personalized service are "My refrigerator I design" and "You design it, I make it for you." This kind of B2B personalized service reflects the idea of taking the consumer as the core, which is also the replay of Haier's "people-oriented" thinking in the Internet era for many years. Through a strong B2B business network, Haier has greatly shortened the distance between itself and businesses and consumers. Millions of consumers who dream of having their favorite refrigerator can design it themselves, so that Haier can bring it to consumers online. A fiery heart. Since Haier launched B2B online customization, in less than a month, Haier has received more than one million customized orders from large shopping malls across the country, and each order has different requirements in terms of style, function, and color. Xidan Mall was the first merchant to obtain Haier's personalized refrigerators. The store sold nearly a thousand personalized refrigerators through B2B customization and quickly sold out. Although the price did not drop, the sales rate was rare and fast. . This B2B model allows merchants' own investigations of consumers to become a means to truly reflect consumer psychology, and promote consumers to a more important position. The pulsator type washing machine previously sold at Beijing Blue Island Building often tangles clothes after washing. They customized a kind of laundry center and pulsator in Haier. A misplaced washing machine. This washing machine perfectly solves the above disadvantages and maintains the advantages of the original washing machine. It is sold out quickly in the mall.

Many shopping malls in Beijing and local areas have signed orders with Haier for "personalized" refrigerators. Beijing Cuiwei Building stated that they intend to customize various refrigerators such as adult family type, single noble type, family nanny type, cool baby type to Haier to meet the requirements of different consumers. In B2B, personalized services are rooted in the preferences of consumers themselves. Haier has walked out of the B2B path under the guidance of this philosophy; but this is only the first time that Haier intends to enter the B2C field after the technology matures. At present, Haier's online B2B transactions have exceeded one billion yuan, and it is writing a new myth at an amazing speed.