What Does a Clubhouse Manager Do?

Cui Zhenwu went to Guangzhou, Hangzhou and other big cities to inspect, and believed that the entertainment industry of Quzhou lags behind the big cities in terms of scale, decoration grade, and internal service management. In the second half of 2003, he began to prepare for the establishment of the "Heaven on Earth" international entertainment club. The selected venues were the fourth and fifth floors of the Yinzhou Commercial Building, covering an area of more than 2,500 square meters, and 40 boxes after completion. The decoration of "Heaven on Earth" also specially invited a high-level decoration design company from Hangzhou, referring to the decoration style of many large-scale entertainment venues in Hangzhou, and employing professional management staff in Hangzhou at high salaries to take care of it.

Cui Zhenwu

(General Manager of "Heaven on Earth" International Entertainment Club)

Right!

Cui Zhenwu went to Guangzhou, Hangzhou and other big cities to inspect, and believed that the entertainment industry in Quzhou was based on scale, decoration grade, and interior.

Testing the water entertainment industry

In 1995, Cui Zhenwu came to Luzhou. At first, his occupation was selling audio equipment. In addition to selling audio equipment to home customers, the main sales channel is the song and dance hall. In this way, Cui Zhenwu slowly approached and clarified the entertainment industry market in Luzhou. He found that the entertainment industry in Luzhou was still in its infancy and high-end entertainment clubs were still blank. This made him see the opportunity to test the entertainment industry in Luzhou.

At the end of 1999, Cui Zhenwu tried to contract the Song and Dance Hall of the Luzhou Hotel located in Butterfly Road. After investment and renovation, it appeared in Wucheng under the name of "Metropolis" Song and Dance Club in early 2000. It has an operating area of 800 square meters and 18 boxes. Luzhou is considered to be relatively large in scale. It has been popular since the beginning of business and is almost full every day. "I remember a customer who had been spending money for three days in a row and was full of boxes. He was very angry, but there were too many such situations at the time." Cui Zhenwu recalled: "The Luzhou people at the time had no concept of booking, and we later Customers are advised to make reservations in advance. "Because he switched from making audio, Cui Zhenwu paid special attention to the audio equipment and effects of the" Metropolis "song and dance club, which was praised by many guests.

Flaming Heaven and Earth

The "Metropolis" song and dance club has been booming for several years and has begun to encounter difficulties. At the time, there were many entertainment venues of the same size as the "Metropolis" song and dance club, and some guests were diverted away, and competition became increasingly fierce. After thinking about it, Cui Zhenwu thought that the way out was in scale and grade.

Although it took great effort, "Heaven on Earth" did not become a hit in Quzhou as Cui Zhenwu imagined. Two or three months after opening, popularity has started to decline. Cui Zhenwu asked the guests why. "too expensive!"

The guests' unanimous point broke through. It turned out that due to the high cost of decoration and management, the consumer price of "Heaven on Earth" was set a little high, which departed from the consumption level of Luzhou people at the time.

How to increase profits without reducing overall costs? After much meditation, Cui Zhenwu decided to lower the price on the one hand and increase the house opening rate on the other hand. Sure enough, after such an adjustment, the business of "Heaven on Earth" is booming again. At the end of 2007, Cui Zhenwu injected millions of dollars into the refurbishment of "Heaven on Earth", making his booming situation continue to the present day.

Leader in the entertainment industry

"Except for" Heaven on Earth "in 2004, there were also three or four large-scale and high-quality song and dance halls opened. Over the next few years," Heaven on Earth "was the most popular business." According to Cui Zhenwu, successful operation of the casino The trick is to be invincible once you're done.

The most important thing is of course the quality of internal services. When "Heaven on Earth" first opened, Luzhou could hardly find trained service personnel with professional skills. Cui Zhenwu has trained employees for more than a month without paying. This was a relatively rare practice at the time. To this end, Cui Zhenwu said he had lost money.

Until now, when talking about entertainment venues, many citizens still have negative impressions and feel that entertainment venues are more "disorderly". Cui Zhenwu believes that entertainment venues can easily attract some social idlers commonly referred to as "lunch". These people fight and cause trouble in the entertainment venues and gather drugs, which is the source of the instability of the entertainment venues. For these social idlers, as soon as "Heaven on Earth" finds out about trouble and drug abuse, he will report to the police immediately. "It is better to lose some customers, but also to ensure the safety of the business and other guests." This is the business purpose of "Heaven on Earth" .