What Does a Distribution Manager Do?

The program distribution manager is the "bond" between the producers of the program and the various media. It is responsible for the creativity and planning of program promotion and distribution activities, tracking the market effect of program distribution, and communication and cooperation with program producers.

Show distribution manager

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The program distribution manager is the "bond" between the producers of the program and the various media. It is responsible for the creativity and planning of program promotion and distribution activities, tracking the market effect of program distribution, and communication and cooperation with program producers.

Chinese name

Show distribution manager

Work content

Estimated promotion effect

Education and training

College degree or above in related majors

work experience

Have more than 3 years of professional experience

Work content:

Estimate the promotion effect, organize and implement the promotion and distribution plan of various programs on domestic TV stations and new media platforms, and adjust in time as needed;

Submit regular issuance market reports and make recommendations for the overall planning of the issuance market;

Cooperate with marketing department and advertising department to integrate advertising resources and media resources.

Education and training:

College degree or above in Chinese, media, advertising, film and television, public relations, marketing, etc.

work experience:

Have more than 3 years of experience in media advertising, program distribution or related fields, familiar with media operations and program distribution business, and customers and media resources of television media or new media; have modern marketing concepts, and are familiar with television media distribution channels; Strong organizational management ability, business public relations ability, overall coordination ability and market development ability; have high professional quality, professionalism and team spirit,

The salary of a program distribution manager is generally composed of a basic salary + a commission, and the basic salary is generally around 2000-3000 yuan per month, plus a commission.

Program distribution managers usually work for radio, television or cultural media companies, and they are usually promoted by program distribution specialists. The program distribution manager can accumulate capital, experience, and corresponding relationships through his own efforts, and then be promoted to the director of program distribution. He can also start his own business and set up his own cultural media company. ^[1]