What Does a Public Relations Manager Do?

Public Relations Manager: Plan and direct public relations projects to create and maintain the company's public image. Or participate in fundraising, planning and directing fundraising activities for specific projects and non-profit organizations. Most corporate management and chief executive positions are replaced by experienced low-level managers and executives. PR managers can be promoted to general manager until the highest position president or CEO or go to another agency to find a more attractive position .

Public relations manager

Public Relations Manager: Plan and direct public relations projects to create and maintain the company's public image. Or participate in fundraising, planning and directing fundraising activities for specific projects and non-profit organizations. Most corporate management and chief executive positions are replaced by experienced low-level managers and executives. PR managers can be promoted to general manager until the highest position president or CEO or go to another agency to find a more attractive position .

Chinese name

Public relations manager

Foreign name

Public Relations Manager

The education backgrounds required by public relations managers vary widely, and most have undergraduate degrees in liberal arts. Public relations, language and new literature courses are well prepared for this position. Research is needed for business, government and non-governmental organizations. Creative writing, psychology, and advertising are also complementary to this position, and require strong

Identify key customer groups and followers to determine the best way to reach them with promotional messages.

Establish goals for fundraising, develop policies for the collection and protection of capital contributions, and apply the same for capital expenditures.

Host interesting and effective press conferences, prepare information for the media, and develop and maintain company Internet or intranet pages.

Form and maintain the company's corporate identity and identity, including the use of logos and marks.

Manage communication budgets.

Promote relationships with customers, or between different parts of the company (such as relationships between managers and employees, or relationships between different department offices).

Manage special projects, such as launching competitions, launching new product introductions, or sponsoring other events to win public attention, rather than through direct media advertising.

Draft speeches for company chiefs and arrange interviews and other contacts for them.

Assign, monitor and evaluate the activities of public relations personnel.

Evaluate the compatibility of advertising and promotion programs with activities dedicated to public relations.

According to market needs, assist in formulating various public relations strategies and tactics, and timely adjust the direction of various public relations activities organized by the company. Good at maintaining and maintaining customer resources

The education background required by public relations managers varies widely. Most have a Bachelor of Arts degree. Public relations, language and journalism courses are well prepared for this position. Knowledge of creative writing, psychology and advertising is also suitable for this position. Very important. In addition, public relations managers need to conduct research on business, government, and non-governmental organizations. They need strong interpersonal communication skills and a wide range of interpersonal networks. Public relations managers can generally be developed from public relations specialists and attract the attention of many job seekers.