What does the category manager do?
category manager is hired by companies to focus on managing a specific product category. The product involvement includes the purchase of resources needed for its production, manipulation with the current level of the company inventory and cooperation with the sales and marketing team to promote the product and determine prices. The task includes analysis of profit margins, compilation and presentation of data for management and other departments and promotion of products to customers. All public relations employees, advertising, inventory specialists and retail employees play a role in product success. The task of the category manager is to coordinate all these roles, so all of them work on the success of the product and the company.IVentář and ensuring manufacturing supplies correspond to the category manager. The prices are partly determined by the analysis of the category manager in the field of sales trends, competitors and shopping stations. Sales data are compiled and presented for management together with recommendations for changes and improvement of the product.
awareness of sales trends and future purchases needs is a critical responsibility of category managers. For example, a product may have seasonal trends or experience increased interest arising from the media exposition. Promoting the product, including shops, packaging and advertising displays, is other areas under the supervision of category manager. Managers cooperate with the marketing department for the division of test packages and advertising to increase profits and increase the customer base. They also pay attention to their competition and watch them what works and what doesn't, make sure their own product remains on top of new trends and progress.
category managers work on a standard 40 -hour working week, although they can often work more hours to meet the deadlines and manage their workload. Traveling can often happen because managers must personally cooperate with suppliers and customers. Customer withERIVIS and people's skills are used in the daily responsibility of the category manager.
The bachelor's degree is usually necessary to hire as a category manager. Companies may prefer a title in a relevant area such as business or marketing. Many category managers earn experience as a specialist in inventory, buyer or in the marketing department.