What Does a Category Manager Do?

Business Manager AE = Account Executive (Advertising and Services) The business manager "AE" is responsible for: negotiating, liaising, proposing, collecting payments, etc. with customers externally; formulating strategies, coordinating resources, assigning work, Monitor progress, etc. It can be seen that a true "AE" is not as simple as a salesman who pulls business. He must be familiar with the professional knowledge in sales, market research, planning, design, production, and media. Interpersonal relationship processing ability.

business manager

Right!

business manager

network layout

1. Responsible for the consumer market in the area under its jurisdiction. Through effective market surveys (yellow pages, customer visits, historical data), familiarize yourself with the resources in your area: the number of companies, the income level of each company, the company's consumption level, sales targets and gaps, and the number of existing outlets.

2. Responsible for the order satisfaction rate of the market under its jurisdiction. According to the order and market goals

1. Formulate corresponding sales plans based on company and department sales targets, develop and maintain target markets and complete sales targets;

2.Maintain the existing channels and help the channels coordinate various relationships, including the contact of the head of the procurement center, the store manager, and the team leader;

3. Collection and analysis of information on peer companies, including information on new product launch, price, sales volume, promotional activities, market share analysis, etc., to respond quickly and positively according to changing market conditions and the company's business direction;

4. Management of promoters, including daily management, recruitment, training, etc., and management of personnel in charge of the area under their jurisdiction, evaluation and guidance of subordinate work, and submission of suggestions on appointment, removal, reward and punishment to the company;

5. On-site business processing, including demonstration of prototypes, implementation of promotional activities, pop management, price management, etc.

6. Weekly summarize and analyze the sales situation in the market, and carry out activities in a timely manner according to market demand; and monitor the activities;

7. Understand the management and operation of channels, and understand the terminal situation.

Market price stability

1. Rebate policy. All rebate policies must be signed and entered into the system in a timely and accurate manner. The privacy policy and late signing, which affect the customer's rebate, shall be claimed to the responsible person.

2. Acceptance policy is under control. Acceptance interest-free (approximately 2%) is used as a policy, and private commitments are strictly prohibited.

3. Engineering policies are controlled, and fake engineering is strictly prohibited.

4. Resources are controlled and theft is strictly prohibited.

Control of reasonable profits

1. The client's requirements for profit are endless. However, considering the operation of the brand market, enterprises must set price guidance through industry analysis, combined with market actualities and input-output benefits, and make a reasonable profit standard line, and fine-tune based on this standard.

2. Severely crack down on low-sale, especially below the limit price and purchase price, which is a sign of a market crisis.

3. Resolutely put an end to profiteering, which is not conducive to the development and development of the market, but for new products and unique products, taking into account the situation of large initial investment costs can increase the profit point requirements.

4. The control of reasonable profits should be based on the principle of different products and different planning in different periods, and make planned and purposeful adjustments according to market conditions. It is a unified or partial unified behavior.

Customer relationship management

1. Establish a customer profile card, on the one hand, grasp the operating status of the website, on the other hand, grasp the internal organization structure and relationship network of the customer, and maintain contacts and relationships with the customer's main business person in charge.

2. Sign a service agreement with the customer. The company plans according to the annual development and requires the annual service agreement to be signed according to the contracting progress, the contract quota plan requirements, and so on. The planning requirements are reasonable and certain competitiveness is guaranteed.

3. Accurately grasp the sales policies of each product (such as monthly, quarterly, etc.) and communicate with customers in a timely manner, and guide customers to correctly understand the use.

4. New product and related resource information, special price and other information are notified to customers in a timely manner to publish the website and direct sales staff under their jurisdiction.

Timely service, create moving service

1. Institutionalization of communication, meetings and discussions, communication of materials to be prepared for interviews and issues to be addressed.

2. Resolve customer business issues in a timely manner: such as cashing back cash, free modification of unqualified products, handling of old and new versions, accounting problems, cashing of promotional expenses, etc.

3. Strengthen communication with business department, finance department and after-sales department.

4. Don't promise the customer privately the policy (without written authorization from industry and trade), and don't borrow money, things from the company, etc.

5. Regularly check the customer's problems in writing, affix the official seal or financial seal, and the responsibility will be resolved within the deadline.

6. Create customer moving stories.