What is the category analyst doing?
in the retail world - and sometimes in production - products are grouped into categories. The category analyst is responsible for ensuring that she is in the category for which she is responsible, the right product mixture is present. In addition, in the retail environment, it is responsible for ensuring that contractual conditions with different manufacturers are honored and that the products are properly included in their allocated areas. In the production environment, he is responsible for managing the category profitability as a whole and every individual product in the category mix. Depending on the size and nature of the company, the analyst of the category of financial or business facilities may have either the category manager or serve as himself.
category groups as products together, usually by use rather than brand. For example, in a shop in the store, categories include soda, beer, prepared food, food, tobacco and candy. The SODA category will contain several different brands, will include different waitresses sizesCoating and packages with cases and usually will deal with both chilled and devoted goods. The Soda category analyst is responsible for evaluating the success of the Soda category. This includes the evaluation of the overall sale of the category compared to the company's goals as well as the evaluation of the sale of individual brands and products.
In very large companies with many categories, the monitoring and reporting of this information on the performance of the sale may be the scope of the analyst. In many organizations, however, the category analyst also performs duties that are usually assigned to category managers in large companies. This can mean negotiating contracts with individual suppliers, including dollars to settle advertising compensatory dollars, delivery plans and discounts and return. Another common feature creates a merchandising plan that represents the best -selling goods in the most advantageous positions and after advertising in the store to get into thisThe category managed, while still observing the terms and conditions. The analyst then communicates the diagrams of the plan to employees in the field responsible for implementation and monitors its success.
In the production facility, the role of category analyst is often strictly financial position. This means that the primary responsibility of the analyst is to evaluate the sale and profitability of a specific category and products in it. For example, a paper manufacturer can produce a decorative gift cover, a notebook paper, a stationary and large paper foil used to pack objects for transport. Each of these products would have a slightly different market and would probably be assigned an analyst for the category of data assessment success, running messages, and tracking trends.