What Is a Point Of Purchase?

Point-of-purchase display is a display made in a retail store. Its purpose is to attract buyers in a retail store to a certain brand or product, and to further promote sales. It includes in-store signage, window display, display shelves, etc. Point-of-purchase displays are sometimes used in conjunction with in-store demonstrations or free samples. As long as the point-of-purchase display is attractive, provides useful information, and matches the store layout, retail stores are usually happy to use it. ^[1]