What Is Discovery Shopping?

Shopping search was developed from comparative shopping websites. The original idea of comparative shopping was to provide consumers with comparative information on product prices, website credibility, and shopping convenience from a variety of online retail websites.

Shopping search

Shopping search is from

As comparison shopping sites evolve

The main difference between shopping search and general web search is that in addition to searching for products and understanding basic information such as product descriptions, you can usually compare product prices and prices, and you can rate products and online stores.

Research shows that search engine marketing is still the most important method of website promotion. In fact, search engines in the United States have by far the most mature method of online marketing. However, many

The role of search engines in promoting website URLs is unquestionable. Traditional internet marketers even

About search engines for websites

CyberAtlas's survey of search engine application status is not only convincing to search engines, but other findings are also valuable.

There are still market opportunities for search optimization services. Most of the monitoring and optimization of search engine rankings are done by internal staff (80%), and only 13% request external professional consultants for services. Whether internal or external personnel perform these tasks, the level of satisfaction with the results is similar. This shows that there is still a certain market opportunity for search optimization (SEO) services.

Paid search engines are recognized. The rapid development of major search engines using paid rankings and submission of websites has further demonstrated that the era of free registration by search engines will gradually become history. The survey found that more than 30% of the respondents used Yahoo !, GoTo, LookSmart and other paid search engines. Among the marketers who used these paid services, most said that choosing keywords based on the target market can achieve the best results. , Because this can ensure that the traffic to the website is relatively relevant.

Search engines have different effects on websites in different industries. The survey shows that the number of visits to websites in the tourism, food, housing, health care, and retail industries is highly dependent on search engines, and search engines have the least effect on manufacturing and government agencies.

Internet marketing budgets still go unnoticed. Although the role of search engines is recognized, only a few companies allocate a small share of their marketing budgets to search engine promotion strategies. 46% of the respondents reported that the cost of search engine optimization services was less than 0.5% of the marketing budget, only 10 % Of the public budget allocated to online marketing is above 25%.