What Is Scalp Picking?


Ziyuan

ZiyuanSilicon-free scalp care brand. With natural cleansing products, the scalp reappears a healthy and youthful state, and the hair blooms into healthy beauty.
Chinese name
Ziyuan
English name
seeyoung
Affiliated companies
Guangzhou Huanya Cosmetics Technology Co., Ltd.
Founded
Year 2014
brand name
Ziyuan
Advertising slogan
No silicone oil does not irritate the scalp
Spokesperson
Ziyuan-None
2014.3 Leader of silicone-free scalp care-Ziyuan brand was born
2014.3 Signed Asian Goddess Song Huiqiao as the spokesperson for Ziyuan
2014.5 Exclusive title of Anhui Satellite TV
On September 20, 2013, the CCTV 13 news channels "News Live Room" reported the harm of silicone oil to human health. After a few days, 2013
1. without
In May 2014, it won the "Outstanding Brand of High-end Care and Care"
July 2014 won the Blue Rose Award at the Cosmetics Conference-"Most Innovative Brand of the Year"
Spokesperson
She is a popular Asian idol drama "
Ziyuan adopts multi-channel and multi-mode. The two sets of terminal images are aimed at

Ziyuan Zhejiang Satellite TV "I am not a star"

China's first large-scale star second-generation inspirational reality show "I am not a star" has been successfully held for three seasons. Exclusively named by Ziyuan Silicone Free Shampoo
Ziyuan advertising (6 photos)
In the fourth quarter, on July 14th, at 22 o'clock in the evening, the audience rating broke through 1. As a result, Ziyuan promoted the brand. Ziyuan not only attached importance to advertising to occupy consumers' eyes, but also paid more attention to interaction with consumers. In the column of "I'm not a star", Ziyuan not only has program implantation, 5-second title label, crown business card header, host population broadcast, offline event promotion, etc., but also launches WeChat interaction to send gifts from the stars , Online and offline integration spread campaign.

Fan Ziyuan Zhejiang Satellite TV "Foot Goddess Fan"

Ziyuan cooperated with Zhejiang Satellite TV to broadcast "Foot Goddess Fan". "Foot Goddess Fan" is the first large-scale original inside and outside scene of Zhejiang Satellite TV in 2014 combined with fashion to turn into a reality show. As a special broadcaster, Ziyuan's silicone-free shampoo, in the column of "The Deity Goddess Fan", in addition to the 5 second special standard edition, the 5 second next section wonderful reminder standard edition, hosting the population broadcast, and the screen bar, Will also appear on the Zhejiang Satellite TV website.

Ziyuan Anhui Satellite TV "I'm Crazy"

Ziyuan's "I'm Singing Mad" is a huge investment in Anhui Satellite TV, a Chinese voice band war program. As a source of no-silicone oil shampoo, together with "I'm Crazy", in the Chinese wash and care market, sing the new fashion of "silicone-free natural scalp care". Taking advantage of "I'm Singing Mad ", Ziyuan and the Column Group launched 20 venue promotion activities across the country. Through online and offline activities, they achieved a high degree of unity and close interaction in terms of publicity, promotion, and content implantation. The ground push activity is divided into online and offline parts. Offline, launch the Ziyuan Song King Contest, Ziyuan Long Hair Goddess Selection, product fashion show and interactive fun games. Online, we launched the Ziyuan I m Singing Crazy micro-singing event on official WeChat, with star sound reviews, friends singing PK, and participating in winning iPhone5S and other gifts.

Ziyuan Anhui Satellite TV "Very Quiet Distance"

Ziyuan's exclusive title is Anhui Satellite TV "Very Quiet Distance". This variety show is positioned to "close the distance, still life, watch the stars." Through the "ace host" wise and humorous question and answer between Li Jing and guests, in-depth The inner world of stars is not known. They judge their lives and present the most true stars to the audience in all directions. Ziyuan's exclusive title rights in the "Very Quiet Distance" column include corporate column promotional videos, 5-second title plates, crown business card headers, hanging corners, tail rolls, host broadcasts, program scene implantation, compression Promotion of screen banner, wheat standard, website, offline activities.

· Ziyuan Anhui Satellite TV "Ziyuan this moment"

The exclusive title of Ziyuan, a non-silicone shampoo, was hosted by Anhui Satellite TV's Huadan Zhou Qun, a star music talk show "Ziyuan · This Moment", which was presented at 22:00 on the evening of May 17, 2014. Well-known actor Xiaoyang Yang, electronic musician Shang Wenjie, front-line rock band Black Panther, Korean popular idol Zhang Liyin, and classic music artist Tengger will all appear on the show and interact closely with the audience.

Ziyuan Anhui Satellite TV "Boys and Girls Rush Forward"

Ziyuan's "Boys and Girls Rush Forward" is a national fitness model program for Anhui Satellite TV. From 2010 to 2013, Anhui TV broadcast nearly 450 episodes of "Boys and Girls Rush Forward" at noon, with the average ratings consistently staying at the same time. Ziyuan cooperated with Anhui Satellite TV's Boys and Girls Rush Forward. In July, in the Anhui market, Ziyuan continued its "strike-out" pace across the country. With the full support and cooperation of Pok Oi, Ziyuan first opened Meihe, Hefei Drum Tower, Feixi Xinmei, etc. in mid-July. Sample store activities for chain stores. In addition, we also cooperated with Xinmei Cosmetics Store to hold a wealth of ticket sweepstakes, which was unprecedented. Combining high-rated television programs such as "boys and girls rush forward".

Ziyuan Beijing TV "Mom Listen to Me"

Ziyuan has also cooperated with Beijing Satellite TV's "Mom Listen to Me". Since July 6, 2014, Ziyuan Hard Broadcasting has landed on Beijing Satellite TV "Mom Listens to Me". Dozens of hard broadcasts are broadcast in full in each issue. Source of silicone-free shampoo in the brand marketing space seeking entertainment marketing thinking.

Diamond Source Hunan Satellite TV "Diamond Solo Theater"

Ziyuan's advertising strategy was optimized and adjusted in the second half of 2015, focusing more on young audiences, and won the exclusive titles of Hunan Satellite TV's "Diamond Solo Theater" and "Youth Progressive Theater"! Ziyuan's "Diamond Solo Theater", as Hunan Satellite TV's ace theater, will be broadcast on two consecutive episodes every Sunday and Monday at 22:00. The viewership ranks first in the country at the same time, attracting the attention of young audiences. At present, the first costume fairy-tale drama "Flower Thousand Bone" has reached 24% of the country's audience share, ranking first in the evening. [2]

Ziyuan CCTV eight sets of "Golden Power Theater"

Ziyuan's advertising strategy was optimized and adjusted in the second half of 2014, focusing more on young audiences, and won the exclusive title of CCTV-8 "Golden Strong Theater"! Ziyuan's "Golden High-end Theater", as CCTV-8's ace theater, is broadcast at 19:30 every day (continuous broadcast from Monday to Thursday and four episodes, and continuous broadcast from Friday to Sunday and three episodes). At present, the TV drama "Blood Symbol of Life and Death" with a theme of the Anti-Japanese War is currently broadcasting 30% of the audience.

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