What Is a Clickthrough Rate?

The click rate is the ratio of the number of times a certain content is clicked to the number of times it is displayed on a website page, that is, clicks / views, which is a percentage. Reflects the level of attention a piece of content on a webpage is often used to measure the degree of attractiveness of ads.

Calculation of CTR

Website of ^[1]

basic introduction

A high website click-through rate indicates that the user likes it, which is what the ^[2] search engines cater to. Therefore, a website with a high click-through rate will also be preferentially included by the search engines.

The impact of search engine rankings on CTR

Search engines also promote websites.

60% -65% of people will click on the websites ranked in the top 10 search results.

20-25% of people consider clicking on websites ranked 11th to 20th in search results.

3-4% of people click on websites ranked 21 to 30 in the ranking search results.

To improve your ranking on search engine websites, there are usually two ways: ^[3] SEO and participating in Baidu promotion.