What is a Mobile Coupon?
Mobile electronic coupons (also known as "mobile coupons") are based on coupons and electronic coupons, and are integrated with modern mobile phones and mobile phone terminals as the carrier, relying on modern mobile communication technologies and mobile Internet technologies New coupon model.
Mobile e-coupon
Right!
At present, the concept of mobile electronic coupon
Coupons are coupons that give the holder a special right (such as shopping on credit or enjoying a guest discount). According to the classification of coupons, it can be divided into the following types:
Cash vouchers , consumers can use their cash to offset some cash
Experience coupons , consumers can experience some services with coupon consumption
Gift vouchers , consumers can receive designated gifts with coupons
Discount coupons , consumers can enjoy consumption discounts with coupons
Special discount coupons , consumers can purchase special discount coupons
Redemption vouchers , consumers can redeem designated products with the redemption vouchers
As the earliest paper coupons appeared, they have become the most important promotional means for many merchants to open stores. However, paper coupons issued by many merchants have not played a role due to inconvenience such as carrying. For reasons such as consumer forgetfulness, often issuing 100 coupons may not get 10 consumer users, causing a lot of waste, which is also the biggest drawback.
In the fast-developing Internet era, there has been a usage pattern for downloading coupons on the Internet, commonly known as electronic coupons. Electronic coupons are generally distributed in the form of the Internet, and then consumers can print or copy them and use them. At that time, it not only facilitated users from some perspectives, but also saved marketing costs for businesses. However, the popularity of computers does not mean the popularity of printers. The convenience of downloading and printing has become a problem. In addition, printed electronic coupons are larger and more inconvenient to carry than traditional paper coupons. Many consumers who want to own electronic coupons after all It is because of these more headaches that I have left this model far away.
Mobile electronic coupons are well explained in terms of words. Mobile electronic coupons have the biggest advantage that consumers can obtain merchant coupons anytime, anywhere. Generally, the mobile terminal media is used as a medium. It is a paperless electronic file that is sent by mobile phone text messages, multimedia messages or WAP for free, and stored in multimedia forms such as coupon photos, pictures, and text on the mobile phone. (MMS) Service subscription or single-point download, easy and fast to carry. These coupons, like traditional paper coupons, can enjoy promotional offers from merchants, but they replace paper coupons and electronic coupons with a new format. The most important point is that consumers who generally use this method to download merchant coupons are basically the actual consumer groups (the average person will not be willing to spend even a dime to download a coupon that they do not use). Consumers directly download to merchants on their mobile phones, which not only facilitates users and helps users save consumption costs, but also improves the actual coupon use effect for merchants. Of course, the most important thing is to increase the number of merchants.
Mobile e-coupon benefits for merchants
1; On the one hand, it fundamentally solves the bottleneck of directly transmitting promotional information from merchants to consumers. Merchants can control the number, time, and discount range of coupons by themselves, to achieve the independent release of information, real-time delivery, accurate delivery, and truly enjoy the essence of effect-based paid marketing.
2; On the other hand, it fundamentally changes the way consumers get promotional information, so that people can get merchant discount information through mobile phones at any time and any place.
3; In view of the waste of resources and environmental pollution caused by paper coupons, electronic coupons have great advantages in the sense of environmental protection.
4; Printing coupons, membership cards, and VIP cards requires a certain amount of capital and human input, and its publicity role is poor, and traditional media are still required. Mobile phone coupon transmission can not only help merchants save the cost of printing and delivering traditional coupons, but also get the number of each coupon being actively clicked, downloaded, and used, and digitally measure the promotion effect.
5; Mixed use of various types of cards and coupons causes inconvenience to consumers. The use of electronic coupons can save investment costs for merchants, and can be used for good publicity. For consumers, the use of electronic coupons can more conveniently enjoy discounts and membership services.
6; Mobile electronic coupons save a lot of paper and transmission time, but also save a lot of printing costs and delivery staff. Paper coupons are geographically limited due to street delivery, and the spread time has to be extended. The instant nature of mobile Internet surfing makes the transfer of information faster.
Beijing Mobile Electronic Coupon
Beijing Mobile customers deposit a certain amount of money at one time and sign the electronic fill-in form to get the corresponding amount of electronic shopping vouchers. The specific scheme is as follows:
way of participation | One-time payment by ordinary customers (yuan) | Rebate amount per month (yuan) | 50 % discount for one-time payment (yuan) | Monthly Commitment Consumption-Including Low Traffic Consumption (yuan) | Low traffic flow (yuan) | activity cycle (month) | Gift lump sum (yuan) | Target customers |
Pre-store | 600 | 50 | 300 | 68 | 10 | 12 | 200 | Customers of Global Connect, Dynamic Zone, Shenzhouxing 5 Yuan Card, Homeland Card, Changting Card, and Upgraded Standard Card customers who entered the network before July 31, 2013 |
1200 | 80 | 600 | 98 | 10 | 15 | 500 |
1800 | 120 | 900 | 148 | 20 | 15 | 900 | Only for Global Connect users who have entered the network before July 31, 2013 (inclusive) |
2400 | 160 | 1200 | 178 | 20 | 15 | 1200 |
1. 50% discount customers: including Global Connect VIP customers, Global Connect package VIP customers, and Samsung, Four Star, and Five Star all-brand customers;
2, 1800 yuan, 2400 yuan files are only available to Global Connect users who have entered the network before July 31, 2013 (inclusive);
3. Monthly commitment consumption includes low traffic consumption. The traffic resources included in the traffic reduction are as follows:
Low traffic consumption (month) | National traffic |
10 | 70M |
20 | 150M |
(1) Customers need to enable GPRS function by themselves;
(2) The traffic resources contained in the traffic low consumption are only valid for the current month;
(3) The low traffic consumption is not mutually exclusive with the GPRS traffic package handled by the customer;
(4) Low traffic consumption is an integral part of the plan and cannot be cancelled alone;
(5) After the event ends, the low traffic consumption will be cancelled automatically.
