What is QR code tracking?
Quick response code (QR) is a barcode capable of scanning by a mobile phone or other device to read quickly to provide further information to a scan person. The QR code is often used in advertising and monitoring QR code is a way to monitor the businesses, how often the specific code has been scanned, because, like monitoring the number of visitors entering the web, watching how many people enter the QR code input page. The total metric she has delivered is the total number of people who searched the code, which is needed to monitor success. Success is usually defined as a user buyer from a company, but there are other forms of success for advertisers. To help with further advertising, it also monitors telephone signs used to scan QR codes. After scanning the code, the address of the Internet phone log (IP) is captured for access to the server, and this is calculated as scanning using QR code tracking programs. It can also be able to monitor demographic inFormation such as age and scanner's income, which is usually useful for structuring later QR advertising plans.
QR Code tracking code often collects a lot of information from people who scan code, but one of the importance of metrics is the total number of people who searched the code. It is necessary to find out whether the QR code was a success plan by success or failure. For example, if a company is looking for a 10 percent conversion, it will not be possible to know the conversion rate without knowing the total amount of people who searched the code. By knowing how many scanned code, the company also knows how much the exhibition it achieved with the campaign.
Success with QR codes, as with any other advertising plan, can be defined in many ways. Bridge Common Definition is based on the number of people buying a product but can also be based on the number of people entering their e -mail address and mobile numberFor more information, go further to the natural page of the QR code or stay on the page for a period of time. No matter how the company defines success, QR code software is configured to calculate the number of people who do what society wants.
6 This is done through IP information because each mobile phone brand uses different IP numbers. If there are a large number of people using a certain brand, then the advertiser will know that he will lead his advertisement to this crowd. If there is little scan from another brand, the company will try to figure out why for a better campaign next time.