What are the micro trends?

Micro trends are business and economic trends that are associated with specific market sectors and tend to include only a small percentage of activity or movement that occurs. The influence of micro trends on the overall economy or marketplace is sometimes limited to the impact on a given geographical location or importance for a specific demographic group or demography, more indirect than direct. Although gentle and sometimes unnoticed, the trends of this type may have an impact that has been found long after these trends have retreated.

One way to understand the idea of ​​micro trends is to consider creating film images that lack a broad attraction, but it seems to resonate with a certain type of film program. From time to time, a film is produced, which is very successful with a specific age or another demographic group in a wider consumer base. This success will often motivate film studios to develop multiple editions that fall into the same genre are specifically focused on groupIny consumers that reached the first edition. At the same time, studios continue to produce films focused on other demographic data, allowing to address a wider audience.

The same general concept of micro trends can develop in other industries. Fashion designs that are successful with consumers at a certain age can start on the local market and are gradually beginning to attract people's attention in the same age category in other areas, while consumers still not relatively not in other age groups. Similarly, micro trends related to the concepts of decorating, music and automobile designs can develop because of ideas that will attract consumers' attention to a specific specialized market for some time.

While the main success of micro trends can be unnoticed by the wider economy, the same trends can gently affect cose on other markets. For example, if u teEenpers becomes a popular type of footwear, there is a possibility that this trend will begin to have some effect on proposals for young adults, and finally the type of footwear chosen by older adults. While the shoes that adolescents may not easily translate into other markets, the features of these fashion products are incorporated into shoes and other shoes designed for these other markets. In this way, micro trends often have an indirect impact on products that attract a wider range of consumers.