What Is a Chain Store?

Chain stores refer to many small-scale, scattered retail stores of the same brand that operate similar goods and services. Under the organizational leadership of the headquarters, they adopt a common operating policy and consistent marketing actions to implement an organic combination of centralized procurement and decentralized sales. The realization of economies of scale through standardized operations.

Chain store

Chain stores refer to many small-scale, decentralized, and same-brand goods and services.

Chain stores refer to the use of their own trademarks, trade names, products, patents and proprietary technologies, business models, etc. in the form of franchise contracts to be used by franchisees. According to the contract, the franchisees use the franchiser's unified business model Engage in business activities and pay corresponding fees to franchisors. Due to the existence of franchised enterprises, they have the basic characteristics of unified image of chain operation and unified management.

Chain stores refer to many small-scale, decentralized, and same-brand goods and services.

Chain stores have the consistency of four aspects: business philosophy, enterprise identification system, business trademark, goods and services, and business management. Under this premise, a professional management and centralized planning business organization network is formed.

Globally, McDonald's,

The criteria for the division of chain stores and directly-operated stores are mainly based on their

Franchising is a business model, not an industry. According to the principle of organizational division of labor, the headquarters (the franchisee) is responsible for business strategic planning, product and service development, etc.

1. From the distribution area of member stores, there are three types of chain stores: regional chains, national chains and international chains. A regional chain means that the headquarters and all member stores are concentrated in the same city or region; if all member stores are distributed throughout the country, it is a national chain; the development of member stores has been distributed across national boundaries, and is called an international chain.

2. According to the division of headquarters, chain stores can be divided into local chains and central chains. Local chains refer to chain stores headquartered in local cities; central chains refer to chain stores headquartered in the capital of the country's political, economic, and cultural center, and member stores throughout the country and abroad.

3. According to the operation mode, chain operation can be divided into

In Hong Kong, some of the more well-known chains

With the development of the mainland's economy, more and more international brands have settled in, and more excellent domestic franchise brands have gradually emerged.

Dix

China's domestic fast-food chain restaurant, in today's KFC and McDonald's food scandal, Dirk has quietly gathered more diners and became one of the three domestic fast food giants. In addition, from the perspective of franchising, compared with McDonald's and KFC In view of the huge amount of franchise fees and subsequent support, the cost of joining Dikes is smaller, and the management method is more suitable for Chinese people.

Zenith

Today in the clothing franchise industry, the competition is so fierce that the annual sales of Zhenweisi will reach more than 2 billion. In addition to the perfect strategic positioning of following the trend, Zhenweisi's products are more targeted at the mid-range consumer group, making Zhenweisi the current market. Highly accepted clothing brand.

Canole

The children's market has huge profit margins, and child-related industries such as mothers and babies, and early childhood education have achieved full development. The early joining population has already made a lot of money, while the toy industry has high profits, low competition, and small investment. The advantage of the company is still on the rise, and now the leading brand in the toy franchise industry, Kanole, is ready to go, and is actively recruiting franchisees.

Yi Jiaren

The snack industry, which is specifically targeted at young white-collar workers, is suspected of winning the show in the FMCG industry. According to

In September 2018, the Shaanxi Provincial Food and Drug Administration began to implement registration management for eligible food chain business enterprises. This move simplifies the approval process for food chain operations and limits the time limit for the approval of qualified chain stores from 20 working days. Compress to the same day to apply. ^[1]