What Is a Customer Service Coordinator?
The study found that a 5% reduction in customer churn would increase corporate profits by 25% to 85%. So how can we reduce customer churn? The answer lies in customer retention! Therefore, while many companies are still fighting for customers, communication operators have stepped forward to plan how to maintain existing customers. This book is made up of more than ten years of teaching practice and theoretical research by three group-level internal trainers of China Telecom. The author has integrated the management practices of China Telecom to maintain 400 million existing customers, and summarized the strategy of the customer retention system. The tactical layer method is refined, leading companies to achieve high-performance customer relationship management. It can be said that this book is not only an indispensable guide for operators, but also a key guide for other companies to conduct customer management.
The most popular customer retention class: Learn from operators how to develop customers in depth
- The study found that a 5% reduction in customer churn would increase corporate profits by 25% to 85%. So how can we reduce customer churn? The answer lies in customer retention! Therefore, while many companies are still fighting for customers, communication operators have stepped forward to plan how to maintain existing customers. This book is made up of more than ten years of teaching practice and theoretical research by China Telecom's three group-level internal trainers. The author synthesizes China Telecom's management practice of maintaining 400 million existing customers, and summarizes and maintains the strategic layer of the customer's maintaining system The tactical layer method is refined, leading companies to achieve high-performance customer relationship management. It can be said that this book is not only an indispensable guide for operators, but also a key guide for other companies to conduct customer management.
- "The most popular customer retention course: Learn from operators how to develop customers in depth" is the first textbook of telecommunications operators' stock operations, and it is the essence of a decade of top national trainers from operators. The three authors all start from the basic customer management, have a full understanding of communication operations, and have rich experience in maintaining ordinary customers and mid-to-high-end customers; they have accumulated practical experience and theoretical depth in maintaining customers. The author's summary of the maintenance work strategy and the refinement of tactics are all based on practical experience, which also makes the customer maintenance proposed in this book practical. With the ground, the maintenance work can be more handy!
- Li Yongzhi, a customer service team that manages 3,000 people, and a group-level internal trainer. It starts with the basic group customer administrators, to VIP administrators, channel administrators, and coordinators of value-added business committees. He floated in postal, China Unicom, telecommunications and other operators, and continuously accumulated, continuously studied, had a deep understanding of customer retention, and had sufficient theoretical accumulation. The course was welcomed by students. Wu Peilan, a VIP customer maintenance service team and a group-level internal trainer who manages more than 1,000 people. Starting from the grassroots level, he has successively served as the customer club supervisor, point manager, group customer maintenance supervisor, and VIP customer maintenance supervisor. He has a clear understanding of the communications market and has accumulated practical experience and theoretical depth in maintaining customers. The course is very popular with students. Li Canwei, head of the VIP team of the provincial company, internal trainer at the group level, and head of broadband maintenance of the provincial company. He has worked in many types of work, has a full understanding of communications operations, and has extensive experience in maintaining ordinary customers and mid-to-high-end customers. Its training courses are well received by trainees. [1]