What is a discount trade?

Discount trade is a retail operation that offers goods for sale that are cheaper than comparable items in traditional department stores. The discount shop can have a wide range of clothing and home or sell only one type of subject, such as office supplies, shoes, cosmetic products or electronics. Some discount stores are part of chains or franchises and others are owned independently. The marketing strategy of the discount trade generally relies on the fact that their prices are lower than another trade in the same region. Some owners of discount stores prominently advertise that their trade prices will defeat the advertised price of a competitor. A significant number of these stores also promise a percentage discount beyond the cheaper dealer's price.

Although trades with discounted states that are located in most industrial countries are generally considered leaders in the development of retail stores. This trend is usually attributed to the need for consumptionBitel to the available goods that accompanied the consequences of World War II. During this time, many main retailers found that their clientele no longer had the expenditure power they enjoyed in the pre -war era, and created a discount department often referred to as convenient cellars.

from the age of 50 until the early 90s of the 20th century. Most cities, cities, suburbs and rural areas had at least one discount trade. At the end of the trend, Target, K-Mart and Wal-Mart appeared as the three best retailers with discount stores in the United States.

Interestingly, all of these three retailers opened their first shops in 1962. At about the same time another main retail store as Montgomery Ward, J.C. Penney and Woolworth, created discount branches under similar names to the original shops. At the beginning of 80.They closed these businesses due to low sales. Some left the business and others were sold to larger, prosperous competitors.

The latest developments in discount stores were to create Superstore or SuperCentter in the mid -90s. This retail format usually has a grocery store and a general goods trade below the same roof. Many large retailers accepted this structure.