What is a Targeted Mailing List?

Mailing list marketing is a specific manifestation of permission email marketing. It adopts a "devious way" to provide users with valuable information while accompanying certain product / service promotion information.

Mailing list marketing

(1) Resources: Email Content Library

(2) Organization: Editorial Department and Virtual Enterprise Media Center

(3) Goal: Combining attractiveness and long-term effect

(4) Topic selection: serialization of topic selection in the mailing list

(5) Theme: summative, inductive, and conclusive

(6) Source: Industry information, media, research, opinion leaders

(7) Continuous accumulation of temporary and emergency content

Create and use

Email marketing is an online marketing method that delivers value information to target users via email with the user's prior permission. Email marketing has three basic factors: user permission,

A normative

1. The attractiveness of website information to users, especially

obtain

Although the content structure of each message is different,

The definition of Email marketing here emphasizes three basic factors: based on user permissions, passing information through e-mail, and information is valuable to users. Without one of the three factors, none can be called effective email marketing.

It can be seen that the development of Email marketing requires certain basic conditions, especially internal list email marketing, which is a long-term task of network marketing. In the practice of licensed marketing, the most important question for companies is: how is licensed email marketing realized? There are many ways to obtain user permissions, such as users registering as members to obtain certain services, or newsletters and electronic publications that users actively subscribe to, that is, permission marketing is to provide users with certain valuable information or services As a prerequisite. It can be seen that there are three basic problems to be solved in Email marketing: which users to send emails to, what emails to send, and how to send these emails.

These three basic issues are further summarized here as the three foundations of Email marketing, namely:

Email The technical basis of email marketing

(1) The technical basis of Email marketing: technically ensure that users join and leave the mailing list, and realize the management of user information, as well as functions such as email sending and effect tracking;

Email Email address resources for mailing list marketing users

(2) Email address resources of the user: on the premise that the user voluntarily joins the mailing list, obtain enough email address resources of the user, and do cleaning, filtering, and providing Email efficiently. It is a necessary condition for Email marketing to play a role;

Email Mailing List Marketing Email Marketing Content

(3) Contents of Email Marketing: Marketing information is sent to users by e-mail. The content of the email is valuable to the user in order to arouse the user's attention. Effective content design is the basic prerequisite for the function of Email marketing.

After these basic conditions are met, Email marketing in the true sense can be carried out, and the effects of Email marketing can be gradually demonstrated.