What is advertising coverage?
Advertising is a term used to describe the expected number of people who will be exposed to the advertising. Expected coverage is an important part of deciding how to display ads, and there are many different factors that affect the degree of advertising. In some cases, advertisers just want their ads to see as many people as possible, so the number of total potential viewers is one of the most important concerns. In other cases, advertisers launch products and services for specific people on the market, so they need to indicate ads where the target audience is likely to see them.
One of the main determinants of advertising is the media vehicle used to display ad. Advertisers have a significant number of ways to transmit advertising reports. For example, billboards are effective on well -traveled roads; TV ads usually see a large audience, especially when displayed during popular television shows; And magazine ads can be effective in focusing ona specific audience. Ads located on the website can also obtain considerable advertising coverage, again focused on a specific demography.
Some advertisers use new or artistic ways to inform people about their products and services. For example, advertisers can hire aircraft to leave smoke trails in the sky that contain a product report, or could leave cryptic reports of brands around the city that evoke viewers' curiosity. Many such ads occur in one and place, so direct advertising coverage is limited to those present at a specific location at a given time. If people find such advertising methods or even more traditional advertising methods to be interesting enough, they can tell others about it. This increases advertising.
The Internet provides a number of interesting opportunities for targeted advertising that many people can reach.For example, viral marketing is an advertisement that uses online social networks to distribute ads. The aim of viral advertising is to get people to share ads that are usually funny or otherwise engaging, with their friends and others in their social networks, thus significantly increasing advertising. Some advertising services on the Internet can also choose which ads are displayed based on the History of Internet viewing of the user. This allows a high level of advertising advertising that is focused on specific viewers.