What Is an Advertising Channel?

Channel advertising refers to all forms of communication in the process, including television advertising and other paper media. The meaning of advertising channels is that companies need to regard advertising as a set of solutions. Advertising is not just a creative matter, but also a channel link: consumers and channels are equally important. For some industries, advertising channel solutions The plan is even more important than pure television advertising (professional creativity + delivery frequency).

Channel advertising

Channels can view detailed reports on the performance of specific pages and ad units. You can track the performance of leaderboards and other banner ads, or compare the performance of motorcycle and car pages by specifying channels for a combination of pages or ad units. You can also create channels to track each different domain to see where the clicks came from. Although channels are used to track performance and revenue, they do not affect revenue or ad targeting.

There are options: URL channels and custom channels.

1. URL channel

Use URL channels to track performance without modifying your ad code. After entering the entire URL or part of it, you can start tracking the performance of specific pages on your site. You can enter a top-level domain to track all pages in that domain, or you can enter part of a URL to track all pages in a directory. If you enter the full URL, the performance of that particular webpage will be tracked.

URL channels can only be used on AdSense for content pages. If you want to track the performance of AdSense for search, use custom channels.

2. Custom channels

With custom channels, you can track the performance of specific ad units against specified criteria. Paste channel-specific ad code into your webpage,

Building awareness of channel advertising

Advertising from

There are still some misunderstandings in advertising, and there are some points that need attention in operation. One of the key is to change from a pure consumer perspective to a channel + consumer perspective. When you are done, you will fly Huang Tengda, and if you do nt do it, you will be finished in an instant. Based on Ying's practical experience. Channel advertising communication should pay attention to the following points: 1. Advertising needs aesthetics, but the key is to let people remember your name. Unless you have irreplaceable functions, the current advertising role is to make people sell or consume When the first impression, say your product name. Everything else is nonsense. Advertising makes people swear. It is okay to swear, but the most lethal one is the modest and ordinary road.

2, whether it is color use or text layout, all to make people see the name at a glance.

3. The so-called aestheticism with too much blank space is nonsense and a waste of money. Such advertisements can be judged, and the strategies of melatonin and Harbin Medicine and Ye Maozhong are the same.

4. The real ones are all sold or suitable. Big productions correspond to big waste and big failures. Don't preach your advertising features, this is useless.

5. What matters is not advertising or popularity, but synergy between strategy and tactics. As can be seen from Mengniu Sour Yogurt, the advertising of fast moving consumer goods is a sharp knife, and the channel sales model has become a strategic preparation to expand the surprise effect. The match between strategy and tactics is very important. Once the sharp knife is put into battle, the tactical response time left to the sales director may only be one month.