What Is a Market Potential Analysis?
The market potential analysis method evaluates the market potential of each concept by plotting all the concepts on a two-dimensional coordinate chart, and further classifies these concepts.
Market potential analysis
Right!
- Chinese name
- Market potential analysis
- Tool
- Two-dimensional coordinate graph
- Types of
- Analytical method
- X axis
- Accepted level of each concept
- The market potential analysis method evaluates the market potential of each concept by plotting all the concepts on a two-dimensional coordinate chart, and further classifies these concepts.
- The X-axis of the graph is the percentage of concepts that are divided into interested purchase groups. This percentage indicates the level of acceptance of each concept. The Y-axis is the concept product selected as the most interested and second and third interested purchase The ratio of the percentage to the percentage of the concept that has been grouped into interested purchase groups, which indicates the depth of the concept's appeal
- The acceptance level of concepts falling in the Niche appeal part is medium and low, but the depth of attraction is high.
- The acceptance level of concepts falling in the Broad appeal section is high, but the depth of attraction is medium and low.
- The concept acceptance level and depth of appeal that fall into the Medium appeal section are both medium.
- The concepts that fall into the Low appeal section have a low acceptance level and a medium or low depth of attraction, or a medium acceptance level but a low level of attraction.